Responsibilities

• Lead the development and execution of full-funnel influencer marketing programs spanning awareness, engagement, and conversion, including celebrity partnerships, creator collaborations, and long-term ambassador programs.
• Partner closely with Creative, Strategy, Insights, and Client Experience teams to develop integrated influencer campaigns across social and digital platforms that deliver measurable results.
• Serve as a trusted advisor to clients, providing strategic counsel on influencer marketing trends, emerging platforms, and best practices.
• Build strong relationships with creators, talent managers, and agencies to identify partnership opportunities and bring innovative influencer programs to life.
• Contribute to business growth by identifying new opportunities within client accounts and supporting new business initiatives and pitches.
• Stay ahead of emerging trends across social platforms, creator tools, and influencer technologies, bringing forward new ideas and innovations that strengthen influencer programs.
• Support the agency’s influencer center of excellence by helping refine processes related to creator identification, partnership management, measurement, and ROI analysis.
• Collaborate with cross-agency teams to ensure influencer programs integrate seamlessly with broader marketing, digital, and media strategies.
• Mentor and guide junior team members while helping build a strong and collaborative influencer team.

Requirements

• 8–10 years of experience in influencer marketing, social media strategy, digital marketing, or related fields, preferably within an agency environment.
• Strong understanding of the social and digital landscape, including major social platforms and the creator economy.
• Proven experience developing and executing influencer campaigns across multiple platforms.
• Experience managing influencer partnerships, including working with talent agents and creator representatives.
• Familiarity with influencer discovery, analytics, and measurement platforms.
• Excellent written, verbal, and presentation skills with experience presenting to clients or senior stakeholders.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.

Preferred

• Experience mentoring or managing team members is preferred.
• Experience integrating influencer marketing into broader digital ecosystems—including paid media, DTC initiatives, or retail activations—is a plus.