Responsibilities

• Serve as a senior client contact, consistently providing excellent client/stakeholder management
• Provide senior level influencer strategy counsel across assigned client relationships
• Develop and oversee strategic influencer and creator programs that connect client priorities to audience needs, communities, brand narratives and measurable business objectives
• Translate complex client challenges into clear social and influencer strategies, providing a strong point of view on the role creators and communities can play within broader integrated communications programs
• Lead the development of branded and unbranded influencer strategies involving HCPs, KOLs, patients, caregivers, advocates, experts and relevant health communities, and provide senior oversight for campaign-based, always-on and ambassador-style creator programs
• Demonstrate a deep understanding of clients' businesses, audiences, competitive landscapes, industries and key stakeholders in order to provide proactive and relevant counsel
• Lead senior-level client meetings, confidently presenting and defending recommendations while influencing decisions and guiding clients through complex or changing situations
• Partner closely with MLR and communication stakeholders to guide influencer programs through appropriate review and approval processes
• Maintain working knowledge of relevant FDA, FTC, adverse event reporting, privacy and platform considerations as they relate to influencer programs
• Help establish client program goals, success measures and strategic frameworks and manage teams against those expectations

Requirements

• A minimum of 8+ years working in the influencer strategy space with significant experience in the healthcare and pharma industries
• Bachelor’s degree in advertising, communications, public relations, marketing, or a related field preferred
• Deep expertise in influencer and creator strategy, with a strong understanding of the creator ecosystem, social platforms, audience behavior, cultural trends, creator identification, brand safety, content strategy, amplification, and measurement, and the unique considerations of healthcare and regulated communications
• Proven ability to serve as a strategic counselor to clients, translating complex business and communications objectives into clear, integrated influencer strategies and confidently presenting recommendations to senior stakeholders
• Demonstrated success leading complex, multi-channel influencer programs for healthcare, pharmaceutical, consumer health, or related clients, with the ability to connect creator marketing to earned media, social, paid, digital, experiential, partnerships, and broader integrated communications
• Commercial and entrepreneurial mindset, with a track record of identifying opportunities to grow existing business, contributing to new business development, shaping compelling proposals, and balancing creative ambition with scope, budget, and profitability
• Proven ability to navigate healthcare and pharmaceutical content review processes in partnership with medical, legal, regulatory, compliance, and communication stakeholders.

Benefits

• a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.