Strategist, Influencer

New York City, NY (Remote)

$75K/yr – $86K/yrMid Level2+ years expFull time

Posted 4 hrs ago

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Job Summary

Own and shape data-driven influencer strategy across social platforms, turning research into launch-ready opportunities, and collaborating with Creative and BD teams to align strategy with business outcomes while staying ahead of trends.

Own strategy development across social, culture, and influence
Translate insights into campaign concepts and facilitate cross-functional collaboration
Stay ahead of platform trends and cultural signals to inform creative and client opportunities

Job Description

Responsibilities

Support strategy for our biggest swings — Work closely with the Strategic and Creative Development team to craft insight-driven strategies, diving into audience behaviors, cultural moments, platform specialties, and category spaces to uncover where brands can play.
Transform research into launch pads — Go beyond data collection to find real truths and cultural tensions that become strategic springboards, translating insights into opportunities and narratives that jumpstart the work.
Connect strategy and creative — Partner hand-in-hand with Creative, participating in ideation sessions and shaping concepts from strategic seed to fully formed campaign idea — both strategic architect and creative catalyst.
Drive cross-functional partnership — Work with Business Development and Client Partnerships to connect strategy to business outcomes across new opportunities and key client programs, translating strategy into the language each audience needs.
Stay tapped into trends — Support trend reporting and POV development, contributing to playbooks and materials that keep clients ahead in the creator space.

Requirements

2-3 years building strategies at the intersection of social, culture, and influence, ideally in influencer marketing, social/creative agencies, or digital-first brands
Proven track record building social-first or creator-led strategies that drive results
Deep platform fluency (TikTok, Instagram, YouTube, and whatever's next)
Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
Comfort navigating the controlled chaos of pitch cycles and high-visibility RFPs
A collaborative spirit, cultural curiosity, and strong, clear writing
Strong cultural radar—ability to detect meaningful signals amid cultural noise and translate into strategic insights and actionable creative strategies
Collaborative spirit that thrives when working across Strategy, Creative, BD, and Account teams
Cultural curiosity that keeps you exploring new corners of the internet and emerging behaviors
Growth orientation—you're excited to help build something new and shape how we work

Benefits

Medical, Dental & Vision
Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance) ● 401k Matching
Monthly Work From Home Stipend
Remote-First
WeWork All Access Membership
Step Up Recognition Program
Collectively Employee Resource Groups (ERGs)
Virtual & In-Person Events
Generous Allotment of Sick Days
Birthday PTO

Collectively

3.3 Glassdoor

Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Founded in 2013

New York, New York, USA

200 employees (103 in marketing)

www.collectivelyinc.com

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