Vice President, Influencer Marketing (Advocacy)

Responsibilities

• Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, while also supporting clients across sectors such as consumer, corporate, technology and other industries as opportunities arise, building awareness, trust, engagement and action
• Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories that reach and resonate with priority audiences
• Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures who can credibly shape conversation around key issues
• Counsel senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities
• Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification
• Partner across Public Affairs, Impact & Philanthropy, and a range of other client verticals, including consumer, corporate, technology and other industries, collaborating with PR, digital, research, creative and paid media teams while mentoring team members and supporting new business

Requirements

• 8+ years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across a range of client sectors, including consumer, corporate, technology, healthcare and other industries
• Proven experience developing influence strategies around complex issues, causes, policy, advocacy or mission-driven work
• Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices
• Strong understanding of how culture, public opinion and information move across social and digital platforms
• Experience managing influencer program budgets, talent negotiations and contracts, including scoping, fee structures and deliverables, while ensuring programs meet both client objectives and financial expectations
• Strong judgment around sensitive issues, reputational risk and messenger credibility, with the ability to counsel senior clients confidently
• Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution across multiple clients and priorities
• Support new business efforts by shaping influencer and creator strategies, contributing to pitches and proposals, and identifying opportunities to expand influencer capabilities across existing and prospective clients