Responsibilities

• Develop and execute the Fintech go-to-market strategy for resident and PMC solutions.
• Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation.
• Own launch planning for new fintech products, partnerships, AI capabilities, and platform enhancements.
• Design and execute enterprise change management strategies to support organizational transformation and customer adoption.
• Develop executive communication plans, internal communications, and stakeholder engagement strategies.
• Partner with Product, Engineering, Sales, Customer Success, and Partnerships to ensure coordinated product launches.
• Create customer education, onboarding, and adoption programs that accelerate utilization and satisfaction.
• Lead competitive positioning, market research, customer insights, and messaging strategy.
• Develop sales enablement content, executive presentations, and thought leadership programs.
• Build and lead a high-performing marketing and change management organization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products.
• Experience leading enterprise product marketing and large-scale change management initiatives.
• Demonstrated success launching complex technology platforms and driving customer adoption.
• Strong executive communication and cross-functional leadership experience.
• Product marketing and go-to-market strategy.
• Organizational change management methodologies (e.g., Prosci, Kotter, ADKAR).
• Executive communications and stakeholder engagement.
• Brand strategy, customer lifecycle marketing, and digital marketing.
• Sales enablement and customer adoption programs.

Preferred

• MBA preferred.