Responsibilities

• The VP/Director of Go‑To‑Market (GTM) leads Panasonic Industrial Device Sales of America’s (PIDSA) regional demand‑creation engine, unifying channel strategy, direct sales, marketing, vertical development, and product coordination to drive profitable growth.
• This role advances PIDSA’s Regional Demand Hunter pillar and partners closely with the Japan‑based Panasonic Industrial Devices (PID) and PIDSA Global Design In (GDI) teams to execute growth programs across priority verticals, key product categories, and evolving fulfillment capabilities.
• Financial Performance - Own the business plan and full P&L. - Manage budgets to deliver the business plan. - Build models to drive sales, AOP, ROI, and cost performance. - Set policies and actions that improve PIDSA/PNA/PID sales and profitability. - Partner with Operations/Logistics so GTM programs align to service capabilities. - Partner with Finance to improve profitability and cost discipline.
• Customer / Market / Product Focus - Own and evolve PIDSA’s regional GTM strategy across direct, channel, and vertical markets. - Oversee PIDSA Marketing and Advertising teams in support of PIDSA GTM strategies in alignment with PID strategic directions. - Align Regional Demand Hunter execution with GDI for smooth global‑to‑regional design‑in transfers. - Lead GTM planning for PIDSA’s priority vertical markets - Lead and develop the Regional GTM management team to accelerate pipeline and strategic account penetration; ensure each vertical has: - A clear marketing plan - Priority customer targets - Annual design in goals - Coordinated product and pricing strategies - Oversee creation of market-specific content, campaigns, and events. - Implement metrics-driven, accountable operational processes for pipeline generation and funnel management. - Develop and execute a comprehensive channel strategy aligned with distribution, EMS, manufacturers reps, and data platform partners - Align channel programs with key product groups - Establish channel tiering, incentives, MDF planning, training programs, and performance dashboards.
• Human Resource / Organization Improvement - Oversee direct and strategic account sales teams, ensuring alignment to global design wins and regional initiatives. - Staff the organization with competent talent and align them according to strategic organizational objectives. - Develop the professional and leadership competencies of staff and ensure effective succession planning for all key positions. - Specifically, develop competencies to support new business development - Demonstrate sensitivity to the importance of diversity in making staffing, customer and supplier decisions.
• Process/Metric Management - Establish and manage all business processes such as technology acquisition, information and knowledge management, supply chain management, project management, etc. - Establish and manage all metrics for all regional channels including, but not limited to, sales, profit, Inventory and Cash performance as well as cost controls. - Develop key performance measures/ indicators and effectively use for control and improvement of not only internal PIDSA processes, but for PEXNA Service functions as well.

Requirements

• 10–20+ years in electronic components, semiconductors, and/or industrial automation industry.
• BS degree in Engineering or Business. MBA highly preferred
• Leadership experience in sales, marketing, channel management, product management, or vertical industry strategy.
• Demonstrated success building or transforming a GTM organization.
• Experience interfacing with Japan‑based product divisions or global engineering groups.

Benefits

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs – Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
• Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
• Annual Bonus Program - Opportunity for an annual performance-based bonus.