Responsibilities

• Operate as a strategic thought partner to the VP Chief Marketing Officer to define VCA’s marketing and branding strategy and growth agenda. Designs and leads execution for a multi-year marketing and growth roadmap aligned with VCA’s strategic priorities.
• Use data-driven insights to identify marketing opportunities, competitive positioning, and client trends. Establish and report on KPIs, dashboards, and performance reporting to measure ROI and marketing effectiveness.
• Lead and develop the Marketing Strategy & Planning team, ensuring alignment of team goals, performance metrics, and growth objectives.
• Lead marketing investment and budget allocation decisions aligned to enterprise objectives, growth priorities, and highest-impact opportunities.
• Develop and steward the Marketing Strategy Narrative for MVH, including Annual Planning, governance forums, and strategic communications.
• Build and lead a high-performing marketing and branding team with strong talent development, performance management, and cross-functional collaboration.
• Maintain knowledge on emerging market trends, client behaviors, competitive intelligence, and industry innovations to maintain a best-in-class marketing function.
• Fulfill other related duties as assigned.

Requirements

• Bachelor’s degree in business, marketing or related field.
• Master’s degree in business, marketing or related field
• 15+ years of progressive marketing and branding experience; experience designing and executing marketing tactics and brand strategies. People leadership experience.
• Services, multi-units, leading enterprise-wide initiatives.
• Ability to read, write, and speak English
• Travel up to 30%
• Ability to translate enterprise priorities into clear marketing and growth strategies that drive measurable business outcomes
• Expert-level capability in Excel and quantitative analysis to build business cases, model investment scenarios, and evaluate growth opportunities
• Strong proficiency in Power BI or similar platforms to develop dashboards, measure performance, and translate data into actionable insights
• Exceptional ability to synthesize complex business insights into clear, compelling executive narratives and presentations using PowerPoint and other visualization tools

Benefits

• Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!