Creator Growth Strategy Manager - TikTok (San Jose)

San Jose, CA (On-site)

$108K/yr – $209K/yrSenior Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end creator growth initiatives on TikTok by identifying top creators, onboarding them through local partnerships, and developing tailored growth plans while feeding creator needs into product and marketing improvements.

  • Identify and segment top creators to unlock growth
  • Onboard through partnerships with local teams and advocate programs
  • Align creator needs with product and marketing to drive improvements

Job Description

Responsibilities

  • Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
  • Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
  • Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
  • Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
  • Design and execute creator advocacy programs to amplify creators’ external influence for TikTok
  • Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements

Requirements

  • Bachelor’s degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
  • Strong understanding of YouTube, Instagram, Facebook ecosystems
  • Strong data sensitivity with the ability to use SQL for analysis and problem-solving
  • Proven ability to drive cross-functional collaboration and execution
  • Strategic thinking with a deep understanding of creator growth dynamics

Preferred

  • High level of self-motivation and ability to work in a fast-paced environment
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$108K/yr – $209K/yr

Taken straight from the job posting.

See all TikTok salaries

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