Responsibilities

• Paid acquisition: High-velocity performance marketing across Meta, Google, LinkedIn, and YouTube -- 30 to 50 active creatives, rapid test-and-iterate cadences, vertical video fluency, in-house production workflows
• Organic search and programmatic SEO: Build content and landing page infrastructure that captures long-tail demand at scale across all three brands and customer segments -- tour operators, cultural institutions, and attractions
• LLM optimization: Own Peek's presence in AI-generated answers. Ensure that when a tour operator or attraction searches for booking software in ChatGPT, Perplexity, Claude, or Gemini, Peek's brands are the answer. Develop the content, citation, and authority strategies that drive AI-era discoverability
• Growth loops, hacking, and experimentation: Identify and build compounding acquisition mechanisms -- operator network effects, partner-driven distribution, and product-led growth motions within the platform. Run a structured experimentation program across the funnel -- landing page tests, onboarding optimizations, activation improvements -- with clear hypothesis-driven methodology and documented learnings
• ABM and enterprise acquisition: Partner with sales on account-based motions for large attractions, theme parks, and cultural institutions through ACME and Connect&GO
• Brand GTM playbooks: Own the go-to-market architecture for each brand, ensuring Peek Pro, ACME, and Connect&GO each show up distinctly and credibly in their respective markets
• Growth reporting: CAC by channel, LTV, payback period, funnel conversion, and organic vs paid mix -- you own the metrics that inform executive investment decisions
• Team: Hire, develop, and hold accountable a small, high-output growth team

Requirements

• 7 to 12 years in growth, demand generation, or performance marketing at B2B SaaS companies -- with meaningful experience in both paid and organic channels, not just one
• A demonstrated track record of building growth loops or compounding organic engines, not just scaling ad spend
• Deep hands-on experience with programmatic SEO: templated landing pages at scale, content architecture, internal linking systems, and search intent mapping
• Working knowledge of LLM optimization as an emerging discipline -- you understand how AI models surface recommendations, what drives citation and authority in AI-generated answers, and you have already started experimenting with it
• High-creative-velocity paid social expertise: you have personally run programs with 30 to 50 active creatives, rapid iteration, and in-house production -- not agency oversight
• Vertical video fluency: Reels, TikTok, YouTube Shorts -- you have concepted and launched short-form ad creative yourself
• Strong analytical foundation: CAC by channel, blended payback, attribution models, and funnel conversion benchmarks are part of your weekly vocabulary
• Experience in multi-product or post-acquisition brand environments is a significant advantage
• Direct, clear communication style -- you present to the executive team with confidence and without spin
• You are an AI practitioner, not an AI observer. You use AI tools daily in your growth work: creative generation, copy iteration, SEO research, reporting, workflow automation, and LLM optimization experimentation. Candidates who treat AI as a future consideration will not be competitive in our process.

Preferred

• Experience marketing to tour operators, attractions, museums, theme parks, or adjacent hospitality businesses
• Prior work building operator network effects or partner-driven distribution programs
• Hands-on LLM optimization work: structured data, entity authority building, AI search presence audits
• Experience with HubSpot Marketing Hub, Salesforce, or enterprise CRM-driven demand gen
• A portfolio of vertical video ad creative you personally developed or directed
• Experience managing through a company acquisition or brand integration