Vice President, Growth Marketing

Responsibilities

• Lead the growth strategy and its commercial delivery. Translate company and Marketing priorities into an integrated growth plan across acquisition, conversion, and lifecycle marketing. Share accountability for bookings and revenue outcomes, establish clear performance expectations, and connect leading indicators to financial results.
• Strengthen sales-led acquisition. Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Partner closely with Revenue to improve audience quality, routing, handoffs, and conversion across the buying journey.
• Scale digital growth. Apply digital and product-led growth principles to expand reach, reduce friction, and improve acquisition efficiency. Partner with Product and the Acquisition Engine team to develop digital-first hybrid journeys across multiple offerings and routes to purchase, connecting marketing demand with experiences that help customers evaluate, choose, and buy.
• Develop lifecycle and expansion motions. Shape programs that help prospects progress toward purchase and customers discover and adopt additional offerings. Connect segmentation, behavioral signals, messaging, and channel activation into relevant journeys, in partnership with Product Marketing, Revenue, Product, and Customer Success.
• Manage investment across the growth portfolio. Allocate Growth Marketing budgets, talent, and agency resources against business priorities. Evaluate channel performance, customer quality, and acquisition economics; make deliberate tradeoffs between immediate returns and longer-term growth capacity. Partner with Brand and Communications to connect demand creation and demand capture, using measures appropriate to each.
• Build an effective learning and measurement discipline. Establish a practical approach to funnel diagnosis, experimentation, forecasting, and performance reviews. Drive decisions with the best available evidence while improving instrumentation, reporting, and attribution. Communicate clearly what the data shows, where uncertainty remains, and what action you recommend.
• Turn operational constraints into prioritized requirements. Identify the data, technology, workflow, and customer-experience improvements needed to unlock growth. Partner with GTM Effectiveness and Marketing Operations to translate Marketing requirements into sequenced capabilities while continuing to execute within today’s environment.
• Build and develop the Growth organization. Partner with the CMO to shape the team’s structure, recruit strong leaders and specialists, develop existing talent, and clarify accountability. Establish operating practices that improve execution and reduce dependence on individual heroics. Lead directly where needed while building the management depth to operate at scale.
• Advance modern marketing capabilities. Evaluate and apply emerging approaches in search and answer-engine discovery, personalization, automation, and AI. Prioritize applications that improve customer experience, learning, productivity, or commercial performance.

Requirements

• Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing
• Demonstrated success driving measurable growth in both established sales-led and scaled digital motions, with a clear understanding of their different economics, customer experiences, and operating requirements.
• Experience growing subscription businesses and platforms or portfolios with multiple offerings, including the opportunities and tradeoffs across acquisition, adoption, and expansion. B2B SaaS and SMB customer experience are desirable. We also welcome relevant experience in adjacent subscription and multi-offering platform businesses.
• Deep expertise in demand generation and digital growth, including integrated campaigns, account-based marketing, performance media, funnel optimization, and experimentation.
• Strong understanding of product-led growth principles and a track record of partnering effectively with Product and Engineering to improve customer journeys and commercial outcomes.
• Experience developing lifecycle strategies that improve prospect conversion, customer engagement, or expansion.
• Evidence of building or transforming growth capabilities while continuing to deliver results through technical debt, incomplete data, or operational constraints.
• Strong commercial and analytical judgment, including budget allocation, forecasting, acquisition economics, and translating marketing performance into financial implications.
• A track record of hiring, developing, and leading multidisciplinary teams, including managers of managers, with the ability to work hands-on when the situation requires it.
• Exceptional cross-functional leadership, executive communication, and influence without authority.