Vice President, Growth Marketing at CookUnity | New York, USA | $265K/yr – $285K/yr

CookUnity

Vice President, Growth Marketing

New York, USA (Remote)

$265K/yr – $285K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth across paid and product-led initiatives for a fast-growing DTC brand.

Must-have: 12+ years in growth marketing across DTC or marketplace environments
Standout: Leadership across media, data, creative, and product with budget ownership

Job Description

Responsibilities

Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV.
Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention.
Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth.
Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions.
Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem.
Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition.
Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels.
Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation.

Requirements

12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments.
Proven success leading large-scale customer acquisition and retention programs across multiple channels.
Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting.
Exceptional leadership experience building and managing teams across media, data, creative, and product functions.
Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics.
Demonstrated success partnering with senior executives to shape company strategy and growth objectives.
Experience managing large marketing budgets with an ROI-driven, analytical mindset.
Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

MBA or advanced degree preferred

Benefits

🩺 Health Insurance coverage
🌅 401k Plan
📈 We grow, you grow: Stock Options Plan granted on Day 1
🌟 Eligible for a bi-annual performance bonus
⛱ PTO policy and paid sick days / Unlimited PTO
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

CookUnity

2.9 Glassdoor

CookUnity is the first Chef-Direct Subscription service—a chef-to-food lover marketplace connecting the country's most talented chefs with eaters (consumers). We’re changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country. Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience.

Founded in 2015

Brooklyn, New York, USA

769 employees (52 in marketing)

www.cookunity.com

43% recommend to a friend

88% CEO approval