Responsibilities

• Lead all growth initiatives focused on driving topline revenue across new and existing customers, with a strong emphasis on ROI and customer lifetime value.
• Oversee Retention & Lifecycle Marketing creating segmented and personalized campaigns that deepen engagement and extend customer LTV.
• Oversee Performance/Digital Marketing across paid digital channels (search, social, programmatic, affiliate, etc.), ensuring optimal spend efficiency and CAC.
• Develop and implement a strategic and data-informed promotional strategy - using discounts and offers as levers to influence desired customer behaviors, drive acquisition, reactivation, and retention in a profitable way.
• Collaborate closely with the Analytics team to identify actionable insights across cohorts, campaigns, and touchpoints. Use data to drive continuous testing, learning, and optimization and further increase LTV across audiences.
• Partner with the Product team to enhance site and app experiences that support conversion and engagement goals.
• Work hand-in-hand with the Creative and Integrated Marketing teams to ensure campaigns are cohesive, high-impact, and aligned with brand strategy.
• Identify creative, non-traditional, and cost-effective growth strategies—going beyond paid media and promos.
• Balance startup scrappiness with scaled execution - move quickly, test frequently, and build systems for repeatable success.
• Be an empathetic and inspiring people leader, capable of developing and mentoring a high-performing growth team as well as across functions.

Requirements

• 10–15+ years of experience in e-commerce/DTC growth, with deep expertise in performance marketing, lifecycle marketing, and promotions.
• Proven experience developing and optimizing promo strategies that balance growth and profitability.
• Strong analytical mindset and fluent in data - comfortable using data to make decisions, build forecasts, and identify growth opportunities.
• Background in a fast-paced startup environment, ideally complemented by experience operating at scale.
• Excellent cross-functional collaborator with a proven ability to influence senior stakeholders and drive alignment.
• Highly strategic but equally comfortable getting into the weeds and executing.
• Experience in a relevant category (e.g., food, grocery, delivery, CPG, or consumer e-commerce) is highly preferred.
• Deep knowledge of LTV, CAC, churn reduction strategies, and CRM best practices.
• A natural problem solver who thrives in ambiguity and enjoys building.
• Exceptional leadership and team development skills - empathetic, inspiring, and action-oriented.