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FreshDirect

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Company overview

FreshDirect is building a better food system by connecting people closer to the highest quality, freshest food possible through a best-in-class delivery experience. We do this by having higher standards, sourcing locally and sustainably, and caring more for the people and communities we serve.Why choose FreshDirect?We're a company that thrives on teamwork. Our evolution is driven by our passionate employees and investment in perfecting the technology that lets us deliver the highest-quality food. Our state-of-the-art facility creates an environment for innovation. We support our employees with on-the-job training for plant employees and drivers, team-building activities, workplace recognition opportunities, and by encouraging direct relationships with our suppliers in the field. Great people deserve great perks. We offer comprehensive benefits, plus many workplace extras, including: -A flexible and generous paid time off plan -401K match-Tuition Discount Program -20% off at Freshdirect.com-Onsite employee market (discounted prices)-Onsite gym, fitness and meditation classes-Onsite full service cafeteria-24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subway
Founded in 1998
Bronx, New York, USA
1.7K employees (157 in marketing)
www.freshdirect.com

People

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$280M

Last raise

$189M

Private Equity, 9 years ago

Funding history

Sep 2016

Private Equity Round FreshDirect · $189M

Apr 2014

Venture Round FreshDirect · $10M

Mar 2011

Venture Round FreshDirect · $50M

Oct 2003

Series A FreshDirect · $31M

Audience

Monthly website visitors
699.7K
Month over month-4.2%
Quarter over quarter-15%
Top sourceDirect (67.1%)
Ad budget per month$0.0
Average search rank44.6
Traffic source mix
Direct
67.1%
Search
29%

News

FreshDirect & City Harvest Host 8th Annual Turkey Giveaway In The Bronx | The Bronx Daily
Nov 12, 2025 • bronx.com
Baldor Specialty Foods Hires FreshDirect Veteran as Legal Chief
Oct 21, 2025 • Law.com
Global Fresh Food E-Commerce Market Forecast Report 2025-2031, Profiles of Amazon.com, Blinkit, BigBasket, Maplebear, Walmart, FreshDirect, and Coles Online
Sep 18, 2025 • Research and Markets

Links

www.freshdirect.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +9.1% year over year
Referral
3%
Social
0.5%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

70.4K

12-mo growth

+48.3%

Monthly growth

+2%

Salaries

Help build salary transparency at FreshDirect

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Contribute

Open positions10 open marketing positions

FreshDirect logo

Vice President, Growth

FreshDirect

Bronx, NY

$225K/yr - $230K/yrIn-houseDirector/executive10+ years exp.
3 weeks ago
FreshDirect logo

Product Manager - B2B Growth & Operations

FreshDirect

New York City, NY (On-site)

$135K/yr - $165K/yrIn-houseFull-time
6 weeks ago
FreshDirect logo

Demand Planning Data Analyst

FreshDirect

New York City, NY (On-site)

$68K/yr - $90K/yrIn-houseFull-time
2 months ago
FreshDirect logo

Event & PR Manager

FreshDirect

New York City, NY (On-site)

$90K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
3 months ago
FreshDirect logo

Growth Data Analytics Internship

FreshDirect

New York City, NY (On-site)

$23/hr - $25/hrIn-houseFull-time
3 months ago
FreshDirect logo

Growth Data Analytics Internship

FreshDirect

Bronx, NY

$23/hr - $25/hrIn-houseInternship
3 months ago
View all 10 jobs

FreshDirect insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1998
Headquarters
Bronx, New York
Employees
1001-5000
9.1% growth last 12mo
Marketing team
157
9% of company
24 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 9.1% last 12 months · More mature · Last funding 3+ years ago
Trend
2022-03-28 -> 2025-12-08
Headcount (12 months)
+9.1%
Last funding round
115 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
699.7K
Month over month-4.2%
Quarter over quarter-15%
Top sourceDirect (67.1%)
Traffic source mix
Direct
67.1%
Search
29%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 155.7K organic clicks / 7 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+2,223
Ad budget per month
$0.0
Average search rank
44.6

G2 quick view

Shows G2 rating and review trend.

Main result
8.5 / 5
10 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

70.4K

12-mo growth

+48.3%

Monthly growth

+2%

Job openings

Shows open jobs, growth, and role changes.

Main result
4 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

157
9% of the company • 24 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 157.

Funding

Shows saved funding data.

Total funding
$280M
Last raise
Private Equity
9 years ago
Funding details
Amount raised
$280M
Last round
Private Equity
Last fundraise
9 years ago

News

Shows saved company news.

FreshDirect & City Harvest Host 8th Annual Turkey Giveaway In The Bronx | The Bronx Daily
Nov 12, 2025 • bronx.com
Baldor Specialty Foods Hires FreshDirect Veteran as Legal Chief
Oct 21, 2025 • Law.com
Global Fresh Food E-Commerce Market Forecast Report 2025-2031, Profiles of Amazon.com, Blinkit, BigBasket, Maplebear, Walmart, FreshDirect, and Coles Online
Sep 18, 2025 • Research and Markets
3%
Social
0.5%
Paid referral
0.3%
Open jobs growth
—
Biggest role change
—
Latest open role
Mobile React Native Developer