Vice President Group Director, Content Strategy

Responsibilities

• Lead day-to-day content strategy across a diverse portfolio of work, including major campaigns, always-on programs, sports partnerships and activations, and innovation projects.
• Help maximize the value of the client’s major partnerships - including FIFA, The Masters, ANWA and the Boston and Chicago Marathons - by identifying compelling content opportunities before, during and beyond key moments.
• Translate business, brand and audience needs into clear content strategies, briefs, frameworks and plans.
• Develop content strategies across the customer journey - from awareness and engagement through consideration, education, conversion and relationship building.
• Shape editorial and always-on content strategies, identifying what the client should talk about, where it can add value and how content should show up across channels.
• Connect brand storytelling, financial education, products and services, customer needs and cultural context to create content people find useful and relevant.
• Guide content development across digital and owned experiences, social, search, paid media and other customer touchpoints.
• Bring strong content production expertise and be able to move from strategy into hands-on creative development and production, with experience shaping both owned content and media-led content partnerships and a strong understanding of the broader content and media marketplace.
• Partner closely with Social, Media, Creative and Production teams to turn strategy into strong content and stay involved through development and execution.
• Use audience, cultural, search, performance and competitive intelligence to identify opportunities and continuously improve the work.

Requirements

• 10+ years of experience in content, digital, social, brand or integrated strategy, ideally within an agency or similarly complex environment.
• Deep experience developing content strategies and programs for major brands, from strategic brief through development and execution.
• Strong understanding of audiences, customer journeys, editorial planning, digital and owned content, and social content.
• Ability to connect content to both brand and business objectives, rather than treating content as an output or channel.
• Strong strategic and creative instincts - you can find the opportunity, articulate a clear point of view and inspire great work.
• Comfort working across multiple content formats, channels and stages of the customer journey.
• Familiarity with the changing role of search, AI and emerging discovery behaviors, with an appetite to build deeper expertise as these capabilities evolve.
• Strong client leadership skills and the confidence to present, challenge and influence senior stakeholders.
• Experience leading and developing strategists and creating an environment where people can do their best work.
• Financial services or another complex, regulated category is extremely helpful, but not essential.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.