Vice President, Group Business Director, Creative

USA (Hybrid)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive Hagerty’s internal marketing by aligning brand, process, and executive delivery for creative partnerships.

  • Own end-to-end creative workflow from intake to post-launch evaluation across marketing partners.
  • Must-have: 12+ years in account management or marketing leadership in large-scale environments.
  • Standout: Award-winning, business-driving portfolio and strong executive collaboration.

Job Description

Responsibilities

  • Act as the senior relationship lead for Hagerty’s internal marketing partners, serving as a trusted advisor and primary point of accountability for creative engagement.
  • Proactively partner with marketing leaders to understand business objectives, campaign goals, audience needs, and success metrics.
  • Translate complex business needs into clear creative briefs and strategic direction for creative teams.
  • Working with the VP, Group Creative Director, strive for true creative excellence, ensuring our ideas and execution stand out from a sea of sameness
  • Ensure work aligns with Hagerty’s brand, voice, and strategic priorities while meeting timelines and expectations.
  • Oversee the end-to-end creative workflow—from intake and prioritization through execution, delivery, and post-launch evaluation.
  • Balance competing demands across teams and initiatives, setting clear priorities and managing expectations at the executive level.
  • Lead and develop a team of creative and project managers responsible for day-to-day stakeholder management.
  • Establish best practices for creative intake, briefing, reviews, and approvals.
  • Coach teams to operate as strategic partners—not just order-takers—while maintaining positive, solution-oriented relationships.
  • Build scalable systems and frameworks that enable the creative organization to operate efficiently and predictably.
  • Define service models, SLAs, and engagement norms for working with internal marketing teams.
  • Use data and insights to continuously refine processes, resource planning, and workload management.
  • Represent creative management perspectives in leadership forums, aligning creative capacity with business priorities.
  • Clearly communicate tradeoffs, risks, and recommendations to senior leaders.
  • Influence cross-functional decision-making to ensure creative investment delivers meaningful business impact.

Requirements

  • 12+ years of experience in account management or marketing leadership, ideally with experience at a nationally-known creative agency or large-scale in-house environment.
  • A portfolio of award winning, business driving work that reflects both personal creative excellence and the elevation of work through others.
  • Proven experience operating at a senior level with executive stakeholders.
  • Charismatic, you’ll persuasively represent ideas to sell them in.
  • Deep understanding of how creative, marketing, and brand teams work together to drive famous work, and in turn, business results.
  • Strong strategic thinking paired with exceptional organizational and communication skills.
  • Ability to lead through influence, diplomacy, and clarity in highly collaborative environments.
  • Experience managing teams, workflows, and competing priorities at scale.
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Hagerty

Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars. We are now a global automotive enthusiast brand and the world’s largest membership organization for car lovers. It's all driven by our love for cars.Our purpose is saving driving. We exist to fuel car culture and ultimately save driving for future generations. Our mission is building a global business to fund our purpose, create a space where team members thrive; and drive positive impact throughout the world.Driving is who we are. Hagerty offers integrated membership products and programs with unique experiences that bring together automotive enthusiasts across the globe. We connect people who love cars through our Hagerty Drivers Club (620,000+ members), entertainment and events such as the Greenwich Concours d’Elegance, The Amelia, The Detroit Concours, Motorlux and the California Mille, as well as valuation capabilities, Hagerty Marketplace, Hagerty Media, and Garage + Social.Hagerty is always looking for talented new team members to help us drive forward. If our purpose, mission and beliefs resonate with you, let’s talk about getting you behind the wheel.

Founded in 1983
Traverse City, Michigan, USA
1.6K employees (149 in marketing)