Vice President of Go-to-Market, Skin Health

New York City, NY (On-site)

$230K/yr – $280K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Lead the go-to-market and brand strategy for Pique Labs, building the commercial function from the ground up and guiding launches across omni-channel channels.

  • Own the revenue plan and sales forecasting to drive growth
  • Build and lead the go-to-market team and partner network
  • Shape brand positioning, strategy, and cross-functional launch plans

Job Description

Responsibilities

  • Build the Commercial Function and Team
  • Design the commercial organization, starting with hiring a sales and channel strategy lead and a brand director, and develop them into a high-performing team.
  • Build the team and commercial capabilities needed to support multiple product launches as the portfolio grows.
  • Select and manage the creative, design, PR and channel partners that help bring the brand to market.
  • Be the hands-on owner of the work while the team is being built and Lead the brand and commercial strategy as the function grows, setting positioning, go-to-market plans, forecasts, and key strategic partnerships
  • Set up the commercial processes and tools a launch needs: demand forecasting, dermatology partner and e-commerce reporting, customer data and a KPI dashboard.
  • Define the brand's positioning, identity, voice and value proposition, grounded in our clinical data and a deep understanding of the customer.
  • Build the brand from the ground up: naming architecture, packaging, content and the customer experience.
  • Work with Regulatory and R&D to turn clinical results into compliant, consumer centric claims.
  • Own the launch end to end, from pre-launch seeding and early advocates through launch day and the first year in market.

Requirements

  • 12+ years of brand and commercial leadership experience in skincare, beauty, aesthetics, or other scaled consumer brands.
  • Experience at a leading beauty, skincare, aesthetics, or consumer brand, combined with broader hands-on experience in a smaller company environment
  • You have personally built and launched a skincare brand or product line, end to end, and can speak to its first-year results.
  • You have built a brand or commercial function from the ground up, and hired the team to run it.
  • Experience supporting or leading consumer product commercialization, from go-to-market planning and launch through channel execution and post-launch growth.
  • Demonstrated ownership of revenue growth and overall commercial performance
  • Curious about science and able to translate technical or complex information into clear, compelling consumer messaging
  • Experience with beauty technology or devices is a plus.
  • Experience with a dermatology brand or within the U.S. dermatology channel is a plus.
  • International experience, particularly in Asia (Korea, Japan, China) or Europe (France, Germany), is a plus.

Benefits

  • Build something unique and high-impact with a world-class team of experts in technology, healthcare, and science.
  • Equity in the form of stock options
  • Competitive health insurance, including 90% employer-paid medical, plus dental and vision
  • Life, AD&D and short-term disability insurance
  • Paid time off and paid company holidays
  • In-person company events
  • Fully stocked kitchen, plus in-office lunch twice a week
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Panther Life Sciences

By unlocking skin biology and applying advanced engineering and software, via its patented microarray patch (MAP), Panther is delivering a comprehensive pipeline of shelf-stable treatments directly to consumers globally. Panther is reshaping healthcare with its compelling end-to-end user experience, and is making its platform available to skincare, pharma, biotech and other partners.

Founded in 2023
New York, New York, USA
23 employees (2 in marketing)

Salaries

Posted range

$230K/yr – $280K/yr

Taken straight from the job posting.

See all Panther Life Sciences salaries

Marketing Team

Marketing Team Size
1 (4% of company)
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2K

Headcount Trend

Current headcount: ~23
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Vice President of Go-to-Market, Skin Health

Panther Life Sciences · New York City, NY · On-site