Responsibilities

• Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities
• Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation
• Drive corporate partnership marketing programs to expand our reach and engage new audiences
• Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels
• Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team
• Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results
• Identify and optimize key moments in the client journey, aligning content and campaigns to each stage
• Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points
• Create a clear framework for channel, touchpoint, and message cohesion
• Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
• Demonstrated ability to design and optimize client journeys that drive business results
• Experience with alliances, partner ecosystems, or indirect channels
• Experience partnering with sales/business development to align on pipeline and handoff criteria
• Proven ability to build and scale sales and partner enablement functions
• Comfort with piloting new technologies to improve marketing impact and scalability
• Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment

Preferred

• Experience in financial services, wealth management, or professional services
• Background in developing growth programs for high-consideration categories
• Familiarity with referral-driven or partner-led growth models

Benefits

• We welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.