Vice President - Global Social Media at Hard Rock International | Kentucky, USA

Hard Rock International

Vice President - Global Social Media

Kentucky, USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive social media strategy and leadership across the Hard Rock enterprise, aligning organic and paid efforts to grow brand equity, engagement and measurable business outcomes.

Own social KPIs and reporting across the enterprise, driving growth and business outcomes.
Must-have: Experience integrating organic and paid social strategies with measurable impact.
Standout: Governance, SOPs, and cross-department alignment at scale across properties.

Job Description

Responsibilities

Implement a long-term vision and growth plan for social media across the Hard Rock enterprise.
Own social KPIs for designated channels, ensuring continuous growth, engagement and measurable business outcomes.
Direct monthly, quarterly, and annual reporting across the social enterprise, delivering insights, strategic recommendations and new opportunities.
Partner with the Director of Paid Social & Digital Media to integrate organic and paid strategies that drive awareness, engagement and incremental revenue.
Oversee social planning and execution for marquee events, campaigns and partnerships, ensuring cohesive brand storytelling that result in desired business objectives.
Create synergies and alignment between departments, divisions and properties to ensure seamless orchestration of social publishing and content development.
Guide and manage external agency relationships, driving ongoing strategy, execution and performance while ensuring efficiency and effectiveness.
Partner with Hard Rock’s sales agency of record to develop opportunities to monetize content through co-branded content and third-party sponsorships.
Champion creative thinking and innovation, leading the team in developing new ways to reach and engage customers across multiple sectors.
Oversee company-wide social governance, policies, and SOPs to ensure compliance, consistency and brand protection.

Benefits

Our team members health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971

Fort Lauderdale, Florida, USA

5.1K employees (375 in marketing)

www.hardrock.com