Responsibilities

• Own long-term vision and growth plan for social media across the Hard Rock enterprise.
• Own social KPIs for designated channels, driving growth, engagement and measurable business outcomes.
• Direct monthly, quarterly, and annual reporting across the social enterprise with insights and recommendations.
• Partner with Paid Social to integrate organic and paid strategies for awareness, engagement and incremental revenue.
• Oversee social planning and execution for marquee events and campaigns with cohesive storytelling.
• Create cross-department alignment to ensure seamless social publishing and content development.
• Guide external agencies to drive strategy, execution and performance efficiently.
• Partner to monetize content through co-branded content and third-party sponsorships.
• Champion innovation, leading the team in new ways to reach customers.
• Oversee governance, policies, and SOPs to ensure compliance and brand protection.

Requirements

• Proven track record building and managing culturally relevant brands across social platforms with world-class storytelling.
• Ability to lead cross-functional teams, set clear goals and KPIs, and optimize social channels for growth and impact.

Benefits

• Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits