Responsibilities

• Lead a unified global omnichannel marketing strategy spanning awareness, consideration, conversion, retention, and loyalty.
• Ensure seamless integration across paid media, owned channels, and on-platform experiences.
• Advance audience-first strategies that drive relevance, efficiency, and lifetime value.
• Guide global paid media strategy across channels including search, paid social, display, video, affiliate, and emerging AI platforms.
• Lead full-funnel planning, activation, and optimization in partnership with continent marketing teams.
• Ensure media investments balance performance rigor with long-term brand-building objectives.
• Partner with marketing strategy and data & analytics teams to monitor the performance of omnichannel marketing efforts to achieve brand and business KPIs.
• Monitor spend and performance results to ensure each channel delivers against enterprise targets and KPIs.
• Oversee all owned direct channels including email, SMS, and mobile app to strengthen enrollment, contactability, mobile app downloads, member engagement, and point-based transactions.
• Lead global loyalty, promo, and lifecycle marketing strategies that deepen engagement and increase customer lifetime value.