Vice President, Global Marketing at NeoGenomics Laboratories | Fort Myers, FL

NeoGenomics Laboratories

Vice President, Global Marketing

Fort Myers, FL (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 3 months ago

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Job Summary

Drive global marketing and brand positioning for NeoGenomics across Clinical and Advanced Diagnostic divisions, with heavy emphasis on strategy, ROI, and cross-functional leadership.

Own development of global marketing strategy and brand positioning across divisions.
Must-have: 15+ years in global marketing in life sciences with leadership experience.
Standout: Leadership of multi-location teams and up to 60% travel with cross-functional impact.

Job Description

Responsibilities

Serve as a key and active member of the Executive Leadership Team of NeoGenomics and the CLT.
Provide leadership for the development of Global marketing strategies, including objectives and strategies for targeted markets, branding, product launches, awareness campaigns, and digital/social media strategy for both the Clinical and Advanced Diagnostic divisions.
Develop and implement a new brand positioning for NeoGenomics which is clear and differentiated in the markets in which we operate.
Ensure that all marketing channels, campaigns, and tactics, (Web, Digital, Print, Tradeshow, Sales, etc.) are aligned under this revised positioning.
Develop and execute a marketing plan which includes branding, content creation, events, digital marketing, lead generation partner marketing, and sponsorships.
Maximize the ROI and impact of the marketing promotional budget.
Lead the process for the continuous evaluation and identification of trends and adjust strategies to capitalize on shifts in the marketplace, including the process of obtaining and disseminating competitive intelligence across all markets and product lines.
Analyze the existing market size and competitive landscape in order to deliver market intel and analytics.
Collaborate with Market, Sales, Finance, Medical, and R&D to define appropriate and effective sales channels for all products.
Determine the optimum balance between in-house vs agency support to realize marketing objectives.

Requirements

BA/BS Undergraduate degree in Marketing, Business, or related scientific field; Master’s degree strongly preferred
15+ years of progressive global marketing experience in laboratory, pharma, or life science fields; deep understanding of marketing and Marcom principles, sales and business development, and product and service management.
5+ years in marketing leadership positions with a proven record of leading and managing a Marketing organization with overall responsibility for establishing long-term strategic growth initiatives.
5+ years of experience in Pharma, Diagnostics, or Medical device. Experience in oncology is greatly preferred.
Experience in strategic planning and collaboration with Executives, Sales, Medical and R&D, and key operational groups.
Entrepreneurial spirit with proven success and track record in delivering top-line results.
Experience translating market dynamics into actionable strategies and marketing programs that aid in the achievement of the business’s overall objectives.
Experience working with a multi-location company and international background a plus.
Demonstrated ability to identify potential risks and/or obstacles, and opportunities and then to develop and implement effective solutions.
Strong interpersonal and influencing skills at all levels of the organization.

Preferred

Experience working with a multi-location company and international background a plus.
Experience in oncology is greatly preferred.

Benefits

highly competitive benefits with a variety of HMO and PPO options.
company 401k match along with an Employee Stock Purchase Program.
tuition reimbursement, leadership development, and start employees off with 16 days of paid time off plus holidays.
wellness courses and highly engaged employee resource groups.

NeoGenomics Laboratories

3.2 Glassdoor

NeoGenomics, Inc. is a premier cancer diagnostics company specializing in cancer genetics testing and oncology data solutions. We offer one of the most comprehensive oncology-focused testing menus across the cancer continuum, serving oncologists, pathologists, hospital systems, academic centers, and pharmaceutical firms with innovative diagnostic and predictive testing to help them diagnose and treat cancer. Headquartered in Fort Myers, FL, NeoGenomics operates a network of CAP-accredited and CLIA-certified laboratories for full-service sample processing and analysis services throughout the US and a CAP-accredited full-service, sample-processing laboratory in Cambridge, England, United Kingdom.

Founded in 2002

Fort Myers, Florida, USA

1.7K employees (24 in marketing)

neogenomics.com

53% recommend to a friend

56% CEO approval