Vice President, Global Brand - Consumer Product & Growth Marketing

Responsibilities

• Define and lead the global Consumer Product & Growth Marketing vision, strategy, and priorities across Affluent and Visa Infinite, Cross-Border Travel, and Digital Products & Innovation.
• Translate business, product, customer, and market priorities into differentiated growth strategies, consumer propositions, and measurable business outcomes.
• Advise executive leadership on emerging consumer, competitive, technological, and market trends shaping Visa's growth agenda.
• Prioritize portfolio investments and resources to maximize consumer relevance, business impact, and long-term growth.
• Influence enterprise investment decisions across capabilities, partnerships, experiences, data, and technology required to deliver profitable growth.
• Lead growth strategies across Affluent and Visa Infinite, Cross-Border Travel and Visa Destinations, and Digital Products & Innovation.
• Develop differentiated consumer propositions, experiences, and growth platforms that increase preference, adoption, engagement, and usage.
• Drive commercialization strategies that connect product innovation, consumer value, client enablement, and market activation.
• Identify and scale new growth opportunities across emerging technologies, partnerships, business models, and consumer experiences.
• Ensure major investments are anchored in clear strategic objectives, accountability, measurement, and business outcomes.

Requirements

• 12 or more years of work experience with a Bachelor's Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/MBA/JD/MD) or at least 8 years of work experience with a PhD.

Preferred

• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD).
• 15 or more years of progressive leadership experience across global brand marketing, product marketing, growth marketing, commercial strategy, or related disciplines.
• Proven success leading large-scale growth agendas that connect brand preference, product adoption, client enablement, and commercial outcomes.
• Deep expertise in payments, financial services, technology, ecommerce, travel, hospitality, premium brands, platform businesses, or adjacent industries.
• Experience translating business and product strategy into differentiated propositions, growth platforms, go-to-market strategies, and measurable growth programs.
• Demonstrated ability to influence senior executives and align diverse stakeholders across large matrixed global organizations.
• Strong commercial and financial acumen, including business case development, investment prioritization, portfolio management, and resource allocation.
• Experience building and leading high-performing global teams while driving organizational change and operational excellence.
• Expertise across core marketing disciplines, including brand strategy, product marketing, integrated marketing, customer insight, partnerships, sponsorships, digital platforms, and performance measurement.
• Experience leveraging data, technology, AI, experimentation, and personalization to drive growth outcomes and marketing effectiveness.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.