Vice President, Field Marketing - JPMorgan Wealth Management

Responsibilities

• Own and execute the marketing coverage strategy for a high net worth channel, serving as the primary marketing point of contact for assigned advisors across the country
• Lead data-driven advisor consultations, marketing assessments, and tool and resource demonstrations that translate into actionable growth strategies
• Manage advisor meeting cadence, outreach tracking, and follow-through to ensure consistent and high-quality marketing support across the channel
• Oversee advisor business reporting and marketing history analysis to prepare the team for key advisor meetings and leadership reviews
• Build and maintain dashboards and channel performance reports that deliver clear, actionable insights to senior leadership
• Guide the maintenance of intake forms, collateral databases, and recertification timelines for bios, photography, and marketing materials
• Partner with cross-functional teams across digital, social media, content, and public relations to drive advisor email, newsletter, and engagement initiatives
• Mentor Associates on the team, supporting their professional development and fostering a collaborative, growth-oriented team culture
• Lead and contribute to strategic projects and new program development that advance the Field Marketing function across the broader organization

Requirements

• Formal training or certification on Field Marketing concepts and 7+ years applied experience
• Demonstrated experience managing complex marketing projects or client and stakeholder relationships in a fast-paced environment
• Strong organizational skills with the ability to manage multiple priorities, deadlines, and workstreams simultaneously
• Proven data fluency with the ability to translate metrics and reporting into clear, actionable insights for senior stakeholders
• Excellent communication and interpersonal skills with the ability to adapt style and approach for diverse audiences, including senior leadership
• Experience mentoring or guiding junior colleagues with a collaborative and inclusive approach to teamwork
• Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred

• Experience in financial services, wealth management, or a similarly regulated industry
• Familiarity with advisor-facing or client-facing marketing programs, including personalized collateral, digital presence, or pitch materials
• Experience building or refining reporting dashboards and channel performance frameworks
• Background in cross-functional marketing collaboration across digital, content, or social media teams
• Demonstrated ability to lead or contribute to new program development and strategic initiatives within a large, matrixed organization

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.