Vice President, External Communications

Weston, FL (Hybrid)

$210K/yr – $298K/yrDirector/Executive15+ years expFull time

Posted 3 days ago

Job Summary

Own UKG's external reputation and market leadership by shaping global communications, integrating PR, social, and thought leadership, and advising the CEO and executive team on narrative, issues, and growth-aligned storytelling.

  • Lead cross-functional external communications programs
  • Drive audience-led, outcome-focused reputation building connected to product and sales

Job Description

Responsibilities

  • Shape Reputation & Market Leadership
  • Set and lead UKG’s global external communications strategy to strengthen UKG’s reputation, differentiation, and leadership in Workforce Operations.
  • Translate UKG’s enterprise narrative into sustained external conversations that build belief in who UKG is, why we matter, and how we are different.
  • Shape market perception around the forces transforming work and business, including workforce operations, frontline work, AI, productivity, and the flow of work.
  • Move UKG from episodic visibility to sustained authority in the conversations we want to lead, using executives, research, customer outcomes, product innovation, and proprietary insight to reinforce a consistent story over time.
  • Lead an integrated global organization across PR, Social, AI Discovery, Thought Leadership & Newsroom, Analyst Relations, and international communications—bringing specialized disciplines together around one narrative and shared reputation outcomes.
  • Build an audience-led, proactive operating model that starts with the conversations shaping the market rather than the moments UKG has to announce.
  • Create the external foundation for the broader customer journey: Communications builds belief and reputation; Marketing creates buyer relevance; Product and Sales provide proof and value.
  • Oversee the external dimension of reputation risk and crisis response, including media strategy, external stakeholder communications, social response, and reputation monitoring in close partnership with Corporate Communications.
  • Advise Executives & Shape the Market

Requirements

  • 15+ years of progressive experience in external communications, public relations, corporate communications, reputation, or related disciplines, including significant senior leadership experience.
  • Demonstrated success leading a complex, global external communications organization across multiple communications disciplines.
  • Proven track record building or transforming a modern communications function, including organizational design, talent assessment, capability building, and leadership development.
  • Deep expertise in reputation strategy, narrative development, media relations, executive counsel, issues management, and external storytelling.
  • Strong business judgment and demonstrated ability to connect reputation and communications strategy to growth, market positioning, customer priorities, and business outcomes.
  • Exceptional executive presence with the ability to advise CEOs and senior executives, influence enterprise decisions, and operate effectively in high-stakes environments.
  • Established credibility and relationships with top-tier business, technology, and/or industry media and other influential external stakeholders.
  • Demonstrated ability to build high-performing teams, develop leaders, and drive alignment across complex, highly matrixed organizations.
  • Significant leadership experience in enterprise B2B SaaS, technology, or another complex technology-driven business.
  • Experience overseeing product and technology PR, analyst relations, thought leadership, social, international communications, and emerging digital or AI-discovery capabilities.

Preferred

  • Significant leadership experience in enterprise B2B SaaS, technology, or another complex technology-driven business.
  • Experience overseeing product and technology PR, analyst relations, thought leadership, social, international communications, and emerging digital or AI-discovery capabilities.
  • Experience establishing category leadership or repositioning a large enterprise technology company in the market.
  • Strong understanding of how AI, search, social, and changing information-discovery behaviors are reshaping reputation and influence.
UKG logo

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977
Lowell, MA, US
2.4K employees (73 in marketing)

Salaries

Posted range

$210K/yr – $298K/yr

Taken straight from the job posting.

See all UKG salaries

Marketing Team

Marketing Team Size
61 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 47 years ago

Funding History

  • Jan 1979
    Series Unknown

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$562.7K
Traffic Source Mix
Search
26.5%
Direct
43.8%
Referral
27.1%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Recent News

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Vice President, External Communications

UKG · Weston, FL · Hybrid