Slate Enrollment Communications Specialist (Non-Teaching Adjunct Level 2)

Responsibilities

• Develops, writes, edits, builds, and deploys communications for prospective students, applicants, admitted students, and other enrollment audiences.
• Serves as a primary writer and builder for undergraduate and graduate admissions communications in Slate, including email campaigns, event communications, and other recruitment messages.
• Creates and maintains communication plans that support students throughout the enrollment funnel, from inquiry through enrollment.
• Develops segmented and personalized messaging and communication journeys for undergraduate, graduate, transfer, and other priority populations.
• Ensures communications are clear, engaging, accurate, student-centered, and consistent with the School’s brand, voice, and enrollment priorities.
• Partners with Undergraduate Admissions, Graduate Admissions, Financial Aid, Marketing, Communications & Events, and other campus offices to gather information, coordinate messaging, and align communications with recruitment priorities.
• Maintains the enrollment communications calendar and manages timelines, approvals, testing, and deployment.
• Reviews communications regularly and following recruitment and admissions cycles to ensure that content, dates, deadlines, links, and other information remain accurate and current.
• Proofreads and quality-checks communications for content, grammar, formatting, links, personalization, audience criteria, and deployment settings.
• Monitors communication performance and recommends improvements based on enrollment priorities, student needs, and engagement and conversion data.

Requirements

• Bachelor's Degree required.

Preferred

• Four or more years of related experience in higher education enrollment communications, admissions operations, CRM communications, Slate administration, or a closely related area.
• Demonstrated hands-on experience working in Slate CRM, including building and deploying communications, queries, filters, populations, rules, forms, and automated communications workflows.
• Working knowledge of HTML and CSS, with the ability to troubleshoot formatting and rendering issues in digital communications.
• Excellent writing, editing, and proofreading skills, with the ability to translate enrollment priorities into clear, student-centered communications for varied audiences.
• Exceptional attention to detail and a disciplined approach to testing audience criteria, personalization, links, content, and deployment settings.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong analytical, organizational, problem-solving, and interpersonal skills, with the ability to work independently and build productive relationships with both technical and nontechnical colleagues across Marketing and Admissions.