Vice President, Experiential Marketing

New York City, NY (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own experiential programs for a diverse client portfolio, setting vision, KPIs, and a clear measurement framework while driving new business and cross-sell across service lines.

  • Portfolio ownership and senior client leadership: define strategy, manage expectations, and grow revenue through strong relationships.
  • New business and expansion: lead pitches, develop proposals, and convert opportunities from net-new or existing books.
  • End-to-end program delivery: oversee concepting, production, vendor management, and cross-functional collaboration to ensure high impact and on-time delivery.

Job Description

Responsibilities

  • Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement.
  • Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results.
  • Manage a large portfolio client with multiple initiatives overlapping at any given time; experience in the beauty space is a plus, but not required.
  • Oversee Experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more.
  • Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities. Grow revenue under management through outstanding client relationships and client service.
  • Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership.
  • New business includes RFPs from net-new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work.
  • New business may be specific to experiential or may be an integrated pitch for multiple service lines.
  • Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability.
  • Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals.

Requirements

  • Minimum of 10+ years of relevant experience managing and executing events (agency or in-house), negotiating contracts, creating and managing successful experiential programs, and maintaining a strong network of production partners, vendors, venues, and media relationships.

Preferred

  • Experience in the beauty space is a plus.
Small Girls PR, an Orchestra company logo

Small Girls PR, an Orchestra company

Connecting with audiences in out-of-the-box ways, Small Girls PR creates unforgettable campaigns that make small brands feel big and big brands feel personal.Small Girls PR is a creatively-driven media relations, influencer and experiential agency championing a personal approach to public relations.Our clients range from Fortune 500s to stealth startups. We've handled mergers for GE, took challenger brands like Billie & Hinge from launch through acquisition, produced a Kamala Harris-hosted block party as counterprogramming to Trump's Juneteenth rally, and catapulted Olay’s Super Bowl ad to the cover of AdWeek.“One of the most successful boutique PR agencies” - BuzzFeed“The team consistently produces clever PR campaigns that draw attention from major media outlets” - ForbesWe're a team of 80+ and growing-- for open roles, email hiring@smallgirlspr.comSmall Girls PR is an Orchestra company. Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. The company combines executive advisory, strategy development, and tactical execution across channels—with 700+ experts across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality and more.

Founded in 2010
New York, New York, USA
113 employees (16 in marketing)

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
28.7%
Direct
43.8%
Referral
4.6%
Social
21.3%
Paid
1.5%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
14 (12% of company)
Marketing Roles Posted (Last 30 Days)
2