Vice President of Marketing & Audience Engagement
San Antonio, TX (Unknown)
Full-timeSenior level5+ years exp.
3 days ago
Vice President of Engagement
Pittsburgh, PA (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 6 days ago
Job Summary
Own and drive PCBC's brand strategy and audience engagement, shaping the narrative, expanding visibility, and building partnerships across community, educational, and government networks.
- Own and steward brand strategy, narrative, and long-term positioning.
- Drive visibility and audience growth across media and live experiences.
- Build strategic partnerships with community organizations and institutions.
Job Description
Responsibilities
- Own and steward PCBC's brand strategy, positioning, voice, and identity. Create a clear and compelling narrative about who we are, what we provide for the community, and why our work matters. Use audience insights, market research, and performance data to inform strategy, align brand communications across the organization and strengthen its long-term position.
- Lead strategies that grow PCBC's visibility and reach, cultivate audience loyalty, and strengthen relationships with individuals across broadcast, streaming, digital, social, and live experiences. Oversee marketing, public relations, external communications, and audience-building campaigns.
- Build and strengthen strategic relationships with community organizations, educational institutions, civic and government entities, nonprofits, and other partners. Develop collaborative initiatives that expand PCBC's visibility, increase its community impact, and connect our organization more deeply with the region we serve.
Requirements
- A bachelor's degree or an equivalent combination of education and experience; an advanced degree is a plus.
- 10+ years of progressive experience in brand strategy, marketing, communications, partnership development, or a related field, including at least 5 years in a senior leadership role.
- Demonstrated success in leading brand development, integrated marketing, communications, and engagement strategies, including digital and social platforms.
- Proven ability to build and develop high-performing teams, strategic partnerships, and inspire strong cross-functional relationships across an organization.
- Exceptional communication and strategic thinking skills, with experience using research, analytics, and performance data to guide decisions and measure results.
- Experience in public media, broadcasting, journalism, or a mission-driven nonprofit organization is preferred.
Benefits
- Our full-time exempt employees also get access to an extensive benefits package, including a 403(b)-retirement plan with 6% company match, medical, dental and vision, three weeks of vacation, sick time, 10 company holidays and 12 weeks of paid new parent leave. We invest in the professional growth of our team, encouraging continuing education and participation in conferences and seminars.
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