Vice President, Earned Media / PR (Health & Pharma)

Culver City, CA (Hybrid)

$120K/yr – $175K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive earned-first PR for healthcare products across OTC, regulated, and clinical audiences with cross-functional leadership and regulatory-savvy launch comms.

  • Own integrated media strategy across earned, social, and influencer channels for healthcare products.
  • Must-have: 8+ years in healthcare PR with proven media strategy and FDA/MLR familiarity.
  • Standout: Deep relationships with healthcare, pharma, and policy outlets and leadership of cross-functional campaigns.

Job Description

Responsibilities

  • Lead development and execution of earned-first communications strategies across HCP, patient, and consumer audiences
  • Shape narrative platforms that connect clinical innovation, brand storytelling, and real-world impact
  • Oversee media relations strategy, cultivating top-tier relationships across healthcare, pharma, policy, trade, and consumer outlets
  • Drive launch communications for both OTC and regulated products, ensuring compliance while maximizing visibility and engagement
  • Integrate influencer, creator, and emerging media into traditional PR programs to extend reach and credibility
  • Partner cross-functionally with strategy, digital, medical/legal/regulatory (MLR), and analytics teams
  • Mentor and lead high-performing teams, ensuring excellence in execution and client counsel

Requirements

  • 8+ years of experience in earned media, PR, or communications within healthcare, pharmaceutical, or biosciences sectors
  • Proven track record leading media strategy and execution for both OTC and regulated product communications
  • Deep, established relationships with healthcare, pharma, policy, and business media
  • Strong understanding of regulatory environments, including FDA guidelines and MLR processes
  • Experience translating complex scientific and clinical data into compelling, accessible narratives
  • Demonstrated ability to lead integrated campaigns across earned, social, and influencer channels
  • Exceptional client leadership, strategic thinking, and team management skills
  • Understanding of modern media ecosystems including those specific to healthcare, medical and pharmaceutical industry trade media, Substacks/beehiiv and other independent media resources

Preferred

  • Understanding of modern media ecosystems including those specific to healthcare, medical and pharmaceutical industry trade media, Substacks/beehiiv and other independent media resources

Benefits

  • Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks
  • Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
  • Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
  • Four-week sabbatical every five years of employment
  • Exceptional parental leave benefits
  • Global mentorship and networking programs
  • Monthly cell phone reimbursement
  • 401k savings and employee stock purchase plan
  • Volunteer hours (20 hours annually) for designated non-profit partner and personal choice
  • Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
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Allison Worldwide

We’re a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, colleagues and communities. With a diverse range of expertise and a forward-looking mindset, we deliver game-changing results that make a lasting impact. Twitter.com/allisonww_Instagram.com/Allisonworldwide

Founded in 2001
San Francisco, California, USA
643 employees (107 in marketing)

Traffic Signals

Monthly Visitors
14.4K
Traffic Source Mix
Search
36.3%
Direct
45.8%
Referral
10.4%
Social
5%
Paid
2.1%

Headcount Trend

Current headcount: ~641

Marketing Team

Marketing Team Size
89 (14% of company)

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