Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
7 hrs ago
Vice President Director, Social Strategy
New York, USA (On-site)
$129K/yr – $207K/yrSenior Level8+ years expFull time
Posted 3 months ago
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Job Summary
Drive strategic social content and governance for large brands, leading ideation, measurement, and cross-functional playbooks.
- Must-have: 8+ years in digital marketing, with social/content leadership
- Standout: strong client-facing governance and cross-functional playbooks
- Standout: deep fluency in social platforms and algorithm shifts
Job Description
Responsibilities
- Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach
- Providing smart perspective on overall social and content industry landscape, trends and best practices
- Driving thought leadership around content development, engagement practices, measurement, and process
- Helping brands develop governance and escalation policies for social media
- Cultivating strong relationships with 3rd party content providers and websites
- Presenting and strategizing with clients on specific brand social initiatives
- Leading the development and evolution of comprehensive social media toolkits and playbooks, ensuring scalable, best-in-class guidance that empowers cross-functional teams to execute cohesive, on-brand, and insight-driven social strategies across clients
- Bringing a deep, almost obsessive fluency in social platforms, constantly tracking algorithm shifts, emerging features, and cultural behaviors to proactively shape innovative strategies that keep brands ahead of trends and native to each channel
Requirements
- 8+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
- Minimum 5 years of managing direct reports
- A strong understanding of media planning, distribution and content syndication
- Superb experience leading creative thinking in the digital space: content, media, social and activation
- The ability to develop strong relationships with internal and external partners
- Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
- A strong sense of consumer insights—you get what makes people tick
- The ability to back up great creative ideas with sound analytical reasoning
- A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
- Poise and eloquence—when you speak with clients, they listen
- Willingness to travel—you’re open to new places, new faces and new ideas
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Preferred
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
- medical coverage
- dental
- vision
- disability
- 401K
- parential and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off
Digitas North America
3.9 Glassdoor
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%
Headcount Trend
Current headcount: ~2.9K
Marketing Team
Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30
