Vice President, Digital Strategy & Growth at Glossier | New York City, NY | $235K/yr – $305K/yr

Glossier

Vice President, Digital Strategy & Growth

New York City, NY (On-site)

$235K/yr – $305K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own the digital strategy and cross-functional transformation to connect discovery, engagement, and purchase across channels, while shaping the investment framework and data-driven priorities for a global beauty brand.

Growth & Strategy: Own enterprise digital growth priorities and resource decisions with executive alignment.
Omnichannel Experience: Drive a unified customer journey across Retail, Wholesale, Digital, Social, CX, and Loyalty.
Capability & Innovation: Define the tech, data, personalization, and infrastructure roadmap to sustain long-term growth.

Job Description

Growth Strategy: Define and lead Glossier’s long-term digital strategy, ensuring alignment with company growth objectives, customer priorities, and brand ambitions
Customer Experience & Discovery: Develop a cohesive vision for how customers discover, engage with, and purchase from Glossier across all digital touchpoints and channels
Opportunity & Innovation: Identify and evaluate emerging digital commerce opportunities, technologies, platforms, and consumer behaviors that can unlock future growth and competitive advantage
Investment & Priorities: Establish enterprise-wide digital growth priorities and investment frameworks, partnering with executive leadership to determine resource allocation and strategic initiatives
Omnichannel UX: Lead the evolution of Glossier’s omnichannel customer experience strategy, ensuring a connected experience across Retail, Wholesale, Digital Commerce, Social Commerce, Customer Experience, and Loyalty touchpoints
Capability Roadmap: Partner with Technology leadership to define the digital capability roadmap, including platform modernization, customer data strategy, personalization capabilities, and future-state digital infrastructure
Customer-Centricity: Champion customer-centric decision making across the organization by leveraging customer insights, behavioral data, and market trends to inform strategic priorities
Transformation Sponsorship: Serve as the executive sponsor for digital transformation initiatives that improve organizational effectiveness, customer engagement, and commercial performance
Brand Alignment: Partner with Brand Marketing and Creative leadership to ensure digital innovation supports and enhances Glossier’s brand positioning while driving measurable business impact
Performance Frameworks: Develop executive-level reporting and performance frameworks that provide visibility into the health, effectiveness, and growth potential of the broader digital ecosystem

Glossier

3.3 Glassdoor

Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated. Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you. This ethos gave birth to our philosophy: Skin First. Makeup SecondTM. We prioritize skincare because we believe that healthy skin is the best foundation.We believe in thoughtful design and cultivating conversations. It’s at the core of everything we do—the starting point of all our makeup, skincare, bodycare, and fragrance products. At Glossier, beauty is about celebrating freedom of expression, individuality , and having fun. Our Skin First. Makeup SecondTM approach ensures that every product supports your skin’s health, allowing your makeup to enhance rather than mask your natural beauty.

Founded in 2014

New York, New York, USA

575 employees (193 in marketing)

www.glossier.com

43% recommend to a friend

70% CEO approval