Responsibilities

• Own the end-to-end digital marketing strategy, with primary accountability for ROAS
• Translate business objectives into clear performance marketing plans
• Ideate, test, launch, and scale paid media campaigns across relevant platforms (e.g., Meta, Google, YouTube, LinkedIn, programmatic, emerging channels)
• Continuously optimize creative, targeting, funnels, and spend allocation to maximize ROI
• Make rapid, data-driven decisions on where to double down, pause, or kill campaigns
• Integrate AI into all appropriate marketing inititives to optimize resources
• Manage and allocate significant paid media budgets
• Build forecasting models tied to spend, CAC, LTV, and revenue outcomes
• Partner with Finance and Leadership to align spend with growth targets
• Oversee creative strategy in partnership with internal graphic and content teams
• Ensure creative is built to convert, not just look good
• Own and optimize funnel performance from impression → click → conversion → revenue
• Drive continuous A/B and channel testing across ads, landing pages, and offers
• Lead, hire, and develop a high-performing internal Digital Marketing team, including performance marketers, media buyers, graphic designers and creative strategists
• Set clear performance expectations and accountability standards
• Build scalable processes, dashboards, and operating rhythms
• Create a culture of ownership, experimentation, and measurable results
• If successful, develop and lead an external digital marketing offering
• Package internal marketing capabilities into sellable services