Sr Marketing Specialist, ABX
ServiceNow
New York City, NY (Remote)
$120K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
4 hrs ago
Vice President, Digital Marketing
USA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 3 weeks ago
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Job Summary
Own AI-driven growth and ABX led demand in a global SaaS stack, combining organic visibility with personalized experiences to push pipeline and ARR while coordinating cross-functional executives across time zones.
- Growth & Organic Engine: Own SEO/GEO strategy, AI-enabled optimization, and organic visibility to feed qualified pipeline.
- ABX & Personalization at Scale: Build ABX programs for midmarket/enterprise and drive ARR, NRR, and win rates.
Job Description
Responsibilities
- AI-Driven Strategy & Organic Visibility
- ABX & Personalization at Scale
- Pipeline & Conversion Optimization
- Global Team Leadership
- Cross-Functional Execution & Stakeholder Alignment
- Domestic and global travel up to 20%
Requirements
- 2+ years operating at VP level
- Proven experience leading B2B digital marketing at scale, with deep expertise in SEO/GEO, paid digital, web strategy, and AI utilization for efficiency, targeting and personalization
- Demonstrated success deploying Account-Based Experience (ABX) and personalization programs for midmarket and enterprise segments
- Strong command of SaaS marketing and revenue metrics — pipeline, ARR, NRR, and conversion — with the ability to prioritize work and experiments based on impact
- Proven experience applying Agile or Lean methodologies in non-engineering marketing teams, ideally in a fast-paced SaaS environment
- Exceptional cross-functional leadership and stakeholder management skills, with comfort working directly with senior executives and working cross-functionally across global and regional teams
- Experience managing globally distributed teams and agency partners across time zones and cultures
- Familiarity with AI tooling, marketing automation, and work-management platforms such as Jira, Asana, or similar
- Experience in Agile, Scrum, or Kanban are a plus
SEON
SEON is the command center for fraud prevention and AML compliance, empowering thousands of companies worldwide to stop fraud without slowing growth. Our platform powers smarter risk decisions by enriching customer profiles, flagging suspicious behavior and streamlining compliance workflows, all in one place. Unlike competitors relying on stale, third-party data, SEON leverages 900+ proprietary, real-time data signals that go deeper and broader, resulting in unmatched coverage and higher precision. We’re trusted by innovators like Revolut, Wise and thousands of others scaling securely into new products and markets.Global presence: Austin - London - Budapest - Singapore
