Vice President of Digital Growth Marketing

Responsibilities

• Own paid-media strategy and performance across search, social, video, retargeting, and emerging platforms, directing agency execution and a multi-million-dollar and growing annual investment.
• Optimize budget allocation, audiences, messaging, and creative based on lead quality, enrolled debt, and profitability, not front-end CPL alone.
• Fine tune signals back to advertising platforms so platform optimization reflects real business value.
• Own websites, landing pages, and CRO through the Manager of CRO, driving structured testing across user experience, offers, forms, and conversion flows.
• Partner with the direct mail and CRM teams on multi-touch optimization across mail, paid, organic, and web, owning the digital response experience and shaping how channels work together to maximize enrolled debt and revenue.
• Improve lead qualification and offer design so more prospects are matched to a program that fits their debt profile, including those who do not qualify for settlement today.
• Identify if there are roles for our Debt Health and Credit Answers products, supported an with optimization and expansion roadmap.
• Own outcomes and performance for SEO and AI search across brand websites so CreditAssociates is the brand AI answers recommend for debt relief questions, working with internal teams and partners on execution.
• Oversee organic social and reputation/review presence in partnership with brand and content stakeholders.
• Oversee all other brands and web properties, including American Debt Relief, Credit Answers and Debt Health.

Requirements

• 12+ years of digital growth or performance-marketing experience, including 8+ years leading teams, agencies, and multi-million-dollar media investments.
• Proven success scaling paid acquisition while maintaining or improving MER, CAC, ROAS, conversion, and revenue performance.
• Strong working knowledge of Google Ads, Microsoft Advertising, Meta, and emerging acquisition platforms, with the judgment to direct and challenge agency execution.
• Experience across SEO and AI search, CRO, attribution, lead scoring, and full-funnel optimization.
• Experience in a lead-generation business where prospects convert through a sales organization; financial services or another regulated category is preferred.
• Strong data fluency across platform, CRM, and web data, with working knowledge of GA4, Google Tag Manager, Salesforce, attribution platforms, and BI tools; comfort working directly in SQL or BigQuery is a plus.
• Demonstrated, hands-on use of AI tools to automate or scale marketing work, with clear examples of results.
• A curious, resourceful builder-operator with strong creative judgment and the ability to communicate business impact and collaborate across Marketing, Sales, Analytics, Technology, Creative, Legal, and Compliance.
• Bachelor’s degree preferred; equivalent relevant experience accepted.