Vice President, Digital Growth Global Strategic Marketing at Hydrafacial | USA | $200K/yr – $230K/yr

Hydrafacial

Vice President, Digital Growth Global Strategic Marketing

USA (On-site)

$200K/yr – $230K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive global e-commerce growth with P&L ownership, cross‑functional leadership, and a data‑driven approach to brand and performance across channels.

Own E‑commerce strategy, including Channel Sales & P&L and forecasting.
Lead CRM/Email/SMS, website and paid media to grow traffic, acquisition, and retention.

Job Description

Responsibilities

Own E-Commerce Strategy, including Channel Sales & P&L
Build brand awareness to increase leads and conversion rates while maintaining brand integrity.
Manage sales forecasts and investment plans, providing weekly updates on trends
Define, track, and analyze KPIs to help prioritize opportunities
Develop and lead paid media strategy to drive traffic, customer acquisition and sales.
Oversee CRM /Email / SMS/ Website(s)/ Media strategy and execution.
Lead and manage tech stack and partners/ agencies to support and optimize strong digital ecosystem.
Lead Brand Experience on E-commerce site, Email, SMS, App and media ensuring creative and content reflect brand positioning and best-in-class content strategies.
Work closely with North America Regional and International Regional, Global Strategic Upstream marketing and Data Intelligence marketing teams plus cross functional team outside of marketing including but not limited to IT, Finance and Sales to own and drive digital projects and KPIs forward
Work with VP of North America marketing to support B2B and B2C Loyalty programs, including My Beauty Health app, to drive retention and LTV; set strategy, track and analyze performance ongoing

Hydrafacial

2.4 Glassdoor

Hydrafacial is a wholly owned subsidiary of The Beauty Health Company (NASDAQ: SKIN), a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: HydrafacialTM in hydradermabrasion, SkinStylusTM in microneedling, and KeraviveTM in scalp health. Together, with our powerful global community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.

Founded in 1997

Long Beach, California, USA

690 employees (60 in marketing)

www.hydrafacial.com

21% recommend to a friend

1% CEO approval