Responsibilities

• Own paid digital programs end to end, strategy, audience architecture, creative testing, bidding, and budget allocation
• Build a testing framework that generates real insights. Audit accounts, spot inefficiency, and fix it
• Set ROAS and CPL targets and be accountable to them. Every dollar of spend needs to earn its place.
• Own YouTube acquisition, TikTok paid, and CTV strategy. Understand how video drives both upper-funnel awareness and lower-funnel conversion and build campaigns accordingly.
• Brief creative effectively because you understand what performs… not just what looks good
• Evaluate new platforms with a disciplined ROI lens - no chasing trends without a hypothesis
• Own our search strategy, keyword architecture, content production for search, and technical SEO priorities
• Build a point of view on AI-driven discovery: Google AI Overviews, Perplexity, Claude, ChatGPT search. These are surfaces where health decisions are being made and we need to win there.
• Develop the AIO playbook and own the strategy for how 10X Health shows up in LLM-generated recommendations
• Hire, develop, and manage performance marketers - paid media buyers across search, social, and video, plus SEO and content specialists.
• Set clear KPIs, run tight daily/weekly reviews, and build a culture of ownership
• Partner closely with the VP of eCommerce on traffic quality and conversion handoff. You care about what happens after your ad runs.
• Work with the Creative Director on briefs and asset performance. Partner with Product Marketing on messaging. Translate data into business impact when you're in the room with leadership.

Requirements

• 10–12+ years in performance marketing or digital growth, with at least 5 years leading teams and owning acquisition budgets at the Director or VP level
• You have managed $10M+ in annual paid media spend and you understand the mechanics, not just the dashboard. You can get into a Meta Ads Manager or Google Ads account and know exactly what you're looking at.

Preferred

• You've marketed health, wellness, supplements, diagnostics, or a considered-purchase consumer category.
• You've rebuilt or reactivated a disrupted acquisition program and know what it takes to stabilize before you scale.
• Experience with B2B co-marketing or partnership-driven acquisition campaigns.
• Familiarity with telehealth or clinic-based services alongside DTC product marketing.