Responsibilities

• Architect and implement demand generation strategy across multiple channels and portfolio companies
• Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs
• Lead and develop a high-performing demand generation team
• Partner with Sales leadership to align on pipeline goals and optimize lead quality
• Manage marketing technology stack and optimize marketing automation and CRM systems
• Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness
• Present strategic recommendations and performance insights to executive leadership

Requirements

• 10-12 years of progressive B2B marketing experience with 5-7 years leading demand generation teams
• Bachelor's degree required; MBA preferred
• Proven success scaling demand generation in manufacturing, industrial, or complex technical environments
• Expert knowledge of marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce)
• Strong analytical skills and experience with marketing attribution and pipeline metrics
• Strategic mindset with excellent executive communication and presentation abilities
• Experience managing multi-million-dollar marketing budgets

Preferred

• MBA preferred

Benefits

• The Company offers a comprehensive benefits package including medical, dental, vision, retirement, paid time off, and other benefits.