Responsibilities

• Lead the development of comprehensive lead generation strategies, leveraging various channels and tactics to attract and capture high-quality leads aligned with Duck Creek's target audience and business objectives.
• Identify and evaluate new marketing technologies and tools with an emphasis on AI to enhance demand generation capabilities, overseeing the implementation and integration of these solutions into existing systems and processes.
• Continuously monitor and optimize demand generation campaigns based on performance metrics and insights, adjusting strategies and tactics as needed to maximize campaign effectiveness and ROI.
• Collaborate with cross-functional teams to map out the customer journey and identify key touchpoints for demand generation activities, ensuring a seamless and engaging experience for prospects and customers.
• Provide support and resources to the sales team to help them effectively engage and convert leads generated through demand generation efforts.
• Utilize data-driven approaches to segment and target key audience segments effectively, tailoring messaging and campaigns to address the specific needs and pain points of different customer personas.
• Stay informed about industry best practices, emerging trends, and new technologies in demand generation and marketing automation, continuously learning and adapting strategies to maintain a competitive edge.
• Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes.
• Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing tailored to the unique needs of Duck Creek’s target audience.
• Analyze data insights to refine and improve demand generation programs continuously.

Requirements

• High School diploma or GED
• 10+ years of experience in B2B demand generation or growth marketing roles.
• Proven experience with marketing automation systems (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
• 7+ years of experience managing and leading teams, with a track record of driving results in fast-paced environments.

Preferred

• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience in the software or technology industry.
• Experience in the insurance market is highly valued and will be considered a strong advantage.
• Certifications in marketing automation or CRM platforms.

Benefits

• Flexible work environment
• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan with match (6% employer match up to $12,000 annually)
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Paid holidays, vacation, and volunteer time
• Employee Assistance Program (EAP)