Responsibilities

• Lead Big Idea Development and Pitch Excellence - Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision.
• Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas.
• Act as the senior voice in the room with clients—leading brainstorms, proposals, and in-person meetings to close strategic deals.
• Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses.
• Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas.
• Lead Strategic Client Partnerships and Proactive Growth - Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts.
• Partner closely with Sales to lead high-stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner.
• Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients.
• Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering.
• Define success metrics, target account strategy, and team goals for proactive outreach and partnership development.
• Promote an “upsell mindset” across all pitches—advocating for deeper investment, expanded formats, and multi-quarter, multi-platform partnerships.
• Lead Editorial Collaboration and Commercial Alignment - Build and manage a cross-functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration.
• Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas.
• Serve as a liaison between advertising and editorial, staying ahead of organizational updates, surfacing new content opportunities, and driving shared visibility.
• Team Leadership and creative stewardship - Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output.
• Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high-impact programs.
• Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work.
• Invest in team growth and development through coaching, strategic training, and leadership opportunities.
• Be an early adopter of AI technologies and have real world examples of how those tools are creating efficiencies across workflows and creative processes.