Responsibilities

• Set and protect the creative vision and quality bar across every project and campaign, so the work stays unified, breakthrough, and unmistakably RedPeg.
• Be the agency’s engine for big ideas: generate original concepts from the ground up and push the team past the obvious answer to something bolder.
• Infuse innovative thinking across the whole agency, building a culture of curiosity and makers where people from every department think like design thinkers.
• Stay ahead of what’s next in experiential, content, and technology (immersive, AR/VR/XR, emerging formats and platforms) and fold new thinking into how we work.
• Stay hands-on: personally concept, art-direct, and build key deliverables, especially on marquee pitches and flagship campaigns. You lead by doing, not just directing.
• Lead and mentor a six-person creative team across design, art direction, writing, and content, helping each of them do the best work of their careers.
• Elevate, refine, and challenge the quality of our concepts, visual output, and programming at every stage.
• Partner with sales, strategy, and account management to win new business and grow existing accounts, bringing the creative point of view into pitches and client conversations.
• Serve as the senior creative voice with clients, translating their business objectives and biggest brand challenges into experiences that deliver.
• Own how the team spends its time: prioritize the pipeline, assign work, set internal deadlines, and balance a small team across a full slate of live, event-driven campaigns.

Requirements

• 10+ years in experiential marketing and large-scale live events, with experience across theatrical, live music, touring, original tech innovation, multimedia, and hybrid formats.
• 5+ years leading creative teams, and you’re energized by a player-coach role: happy managing a small team and still doing the work yourself.
• A genuine big-picture, out-of-the-box thinker. You’re insatiably curious, you notice trends and connections others miss, and you turn them into original ideas.
• Strong strategic thinking: you produce innovative ideas at scale and know how to execute against a strategic vision.
• Deep experiential design experience within an agency, and a real command of production and fabrication process, timelines, and nomenclature.
• Strong video and content creation experience, plus sharp writing and copywriting skills, including script writing for video and Run of Show development.
• Experience overseeing creative on B2B and B2C event marketing plans across a range of verticals and tactics.
• A deep awareness of performance and installation trends, artistry, and technology, and the ability to build original concepts from the ground up.
• A proven record of impacting brands through event creative, strong client-facing skills, and a portfolio that shows it. Channel strategy experience from a creative perspective is ideal, and heavy digital experience is a big plus.
• Ability to travel to be on-site at client activations as needed.

Preferred

• Channel strategy experience from a creative perspective is ideal, and heavy digital experience is a big plus.