Vice President, Corporate and Product Public Relations (Americas)

Responsibilities

• Regional PR Leadership
• Own and execute the integrated PR strategy for the Americas, aligning corporate and product narratives across US, Canada, and LATAM markets.
• Build and scale a high-performing PR team, setting clear performance expectations, coaching talent, and fostering a culture of accountability and creative excellence.
• Leverage AI tools and emerging technologies to drive smarter, faster communications and set the standard for how the team works in an AI-first environment.
• Manage agency relationships across the region, including scope, performance, and budget.
• Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact.
• Experience in a Marcom function that embraced leadership across both the marketing and communications functions
• Corporate Communications
• Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation.
• Drive proactive media outreach across top-tier technology, business, financial, and general press in the Americas.

Requirements

• 15+ years of progressive communications and public relations leadership, with significant experience in technology, SaaS, or high-growth enterprise software.
• Demonstrated success leading both corporate and product communications functions, with the ability to integrate them into a unified regional strategy.
• Deep familiarity with the Americas media landscape across US, Canada, and Latin American markets; cultural fluency required.
• Experience with financial and earnings communications, M&A, and executive transitions.
• Proven crisis communications experience with the ability to move quickly and decisively under pressure.
• Leadership
• Track record of building and scaling high-performing, diverse PR teams in matrixed, global organizations.
• Demonstrated fluency with AI-powered communications tools and a track record of applying them to improve team productivity, content quality, and decision-making.
• Ability to influence senior stakeholders and cross-functional partners without direct authority.
• Experience managing external agencies and large communications budgets.

Preferred

• Bachelor's degree preferred in Communications, Journalism, or a related field; advanced degree preferred.