Responsibilities

• Strategic Leadership: Develop annual marketing plan and budget, aligning channel-level goals to company revenue, growth, and brand objectives and allocating spend based on performance and strategic priority
• Establish unified reporting cadence across all channels
• Translate business goals into a coherent, multi-channel, go-to-market and customer-lifecycle strategy
• Present marketing performance and recommendations to executive leadership
• Channel Oversight: Direct strategy and hold teams accountable for performance across: Ecommerce — site merchandising, conversion optimization, and revenue performance, with ongoing evaluation of new technologies and add-on applications to optimize reach; establish analytics to understand inbound marketing and customer journeys, optimize eComm paths, and continually refine our process to convert customers.
• Email — campaign strategy, lifecycle/retention programs, and deliverability
• Social Media — organic and paid content strategy, community, and brand voice
• Advertising — both digital (newsletter banner, paid search, paid social) and print media planning/buying
• PR — media relations, press strategy (BEC web properties, Cision/PR Newswire)
• Conferences/Events — trade show presence, sponsorships, invitations

Requirements

• 10+ years of progressive marketing experience, including 5+ years in a senior leadership role overseeing multiple marketing channels
• Superior organizational skills and attention to detail, with proven ability to work cross-functionally
• Demonstrated experience managing both digital and offline/print marketing channels
• Hands-on experience with HubSpot or comparable marketing automation/CRM platform
• Strong grasp of marketing analytics, attribution, and use of data to drive budget and creative decisions
• Experience with ecommerce marketing and understanding of conversion/retention metrics
• Track record of managing significant marketing budget—building, reforecasting, reporting
• Excellent leadership, communication, and cross-functional collaboration skills
• Excellent communication, management, and presentation skills
• Ability to thrive in a fast-paced environment and manage multiple tasks and projects

Preferred

• Background in education marketing, preferably focused on literacy and including core curriculum
• Experience managing catalog or direct-mail marketing programs
• Familiarity with PR strategy and media relations, in-house or via agency management