Responsibilities

• This position is onsite at our New Rochelle, NY office.
• The VP Corporate & Channel Marketing will be a hands-on leader who unifies a mix of digital and offline channels to grow sales, leads, and brand visibility, including ecommerce, email, social media, print and digital advertising, PR, conference marketing, and catalogs.
• Oversees marketing analytics and HubSpot administration and list segmentation, ensuring an actionable marketing database for targeted campaigns.
• Collaborates closely with BEC’s product management and product marketing teams in creating coherent, multi-channel go-to-market and customer-lifecycle strategy and campaigns, and with field sales in developing rep-customized lead-gen initiatives.
• Strategic Leadership: Develop annual marketing plan and budget, aligning channel-level goals to company revenue, growth, and brand objectives and allocating spend based on performance and strategic priority
• Strategic Leadership: Establish unified reporting cadence across all channels
• Strategic Leadership: Translate business goals into a coherent, multi-channel, go-to-market and customer-lifecycle strategy
• Strategic Leadership: Present marketing performance and recommendations to executive leadership
• Channel Oversight: Direct strategy and hold teams accountable for performance across Ecommerce, Email, Social Media, Advertising, PR, Conferences/Events, Catalogs
• Channel Oversight: Ensure consistent brand voice, visual identity, and messaging across every channel and touchpoint

Requirements

• 10+ years of progressive marketing experience, including 5+ years in a senior leadership role overseeing multiple marketing channels
• Superior organizational skills and attention to detail, with proven ability to work cross-functionally
• Demonstrated experience managing both digital and offline/print marketing channels
• Hands-on experience with HubSpot or comparable marketing automation/CRM platform
• Strong grasp of marketing analytics, attribution, and use of data to drive budget and creative decisions
• Experience with ecommerce marketing and understanding of conversion/retention metrics
• Track record of managing significant marketing budget—building, reforecasting, reporting
• Excellent leadership, communication, and cross-functional collaboration skills
• Excellent communication, management, and presentation skills
• Ability to thrive in a fast-paced environment and manage multiple tasks and projects

Preferred

• Background in education marketing, preferably focused on literacy and including core curriculum
• Experience managing catalog or direct-mail marketing programs
• Familiarity with PR strategy and media relations, in-house or via agency management