Vice President of the Convention & Visitors Bureau

Columbia, SC (Hybrid)

$87K/yr – $110K/yrSenior Level6+ years expTemporary

Posted 3 months ago

Job Summary

Drive strategic leadership of the Columbia SC CVB, aligning goals, budgets, and staff to grow meetings, conventions, and regional economic impact.

  • Own the plan, budget, and performance metrics across sales, services, and partnerships.
  • Must-have: 6+ years in hospitality/travel sales and a relevant bachelor’s degree.
  • Standout: Executive leadership role with community partnerships and ROI-focused analytics.

Job Description

Responsibilities

  • Manage the business functions of the organization to include group sales, convention services, partnership, visitor services and administrative functions.
  • Work closely with the President & CEO to develop and implement a comprehensive plan aimed at maximizing the organization’s effectiveness through the alignment and agreement on goals, including room nights and other industry benchmark measures.
  • Ensure the organization meets or exceeds all goals by ongoing monitoring of the plan, measurement of results, and making corrections as needed.
  • Provide leadership for CVB staff assuring these individuals are developed into a cohesive, responsive and results-driven team. Provide vision, direction, coaching, counseling, and development opportunities. Ensure the team is provided with appropriate resources to effectively carryout the functions of their department.
  • Ensure strategic investment in research and analytical tools to assist the organization with identifying trends, new and developing markets, measuring success and developing strategies that evaluate return on investment.
  • Work with the President & CEO to develop the annual operating budget and staffing requirements. Ensure the organization monitors the annual budget and adjusts the allocation of resources as required.
  • Oversee the Destination Marketing Fee program including establishing new participants, budgeting, and monthly invoicing.
  • Ensure all organization financial activities are implemented and in compliance within established policies and procedures, bylaws, guidelines, laws and ethical standards. Ensure enforcement of policies and corrective measures as required.
  • Maintain active involvement in the community to enhance the visibility and reputation of Experience Columbia SC. Ensure an understanding in the community of the mission of the CVB and the programs services available.
  • Serve as spokesperson for the CVB. In cooperation with the President & CEO, and the Communications Director, provide interviews and media appearances as required.
  • Be an active partner in supporting economic development in the region; regularly participate in and attend events, work groups, and task force meetings of regional partners
  • Participate in stakeholder Board and Committees as requested or appointed.
  • Participate in local/regional/national destination marketing meetings to keep abreast of industry changes.
  • Maintain a strong working relationship with all industry partners, including event facility managers, hotel general managers/director of sales, key restaurant managers, etc.
  • Maintain excellent and up-to-date level of knowledge of the Columbia regional product.
  • Be knowledgeable of Simpleview CRM computer system and use the technology effectively in order to produce timely reports at the request President/CEO.
  • Actively participate in designated trade organizations.
  • Participate as part of the organization’s executive leadership team.
  • Perform other duties as assigned by the President & CEO.

Requirements

  • 6 or more years of progressively responsible experience in a hospitality/travel sales position, preferably with a convention and visitors bureau or convention hotel.
  • Bachelor’s degree required. 4 years of work experience may be substituted for a Bachelor’s degree (10+ years total experience without a Bachelor’s Degree)
  • Demonstrated written and oral sales presentation skills.
  • Working knowledge of hospitality industry computer systems and related software applications strongly preferred.
  • Ability to travel and availability to work evenings and weekends is required.
  • Established contacts and demonstrated past success in developing regional meetings preferred.
  • Self-directed and self-motivated team player with a positive outlook.
  • Residency Requirement: This position is required to live within the limits of our funding partners within six (6) months of hire (Lexington County or Richland County).

    Benefits

    • Flexible work from home options available.
    Experience Columbia SC logo

    Experience Columbia SC

    The Columbia Metropolitan Convention & Visitors Bureau dba Experience Columbia SC is the destination marketing organization (DMO) for the region. Experience Columbia SC’s (ECSC) mission is to strengthen the area’s economy by marketing and selling the region as a premier destination for meetings & conventions, tradeshows, special events and leisure travel. The ECSC team works with accommodations, restaurants, facilities and attractions to provide informative materials and services that enhance and promote the desired image of the Columbia area.ECSC is a brand of Columbia SC tourism, which also includes the brands of Experience Columbia SC Sports and the Columbia Metropolitan Convention Center, all working under the same mission to bring visitors to Columbia and therefore help local businesses.

    Founded in 1984
    Columbia, South Carolina, USA
    26 employees (8 in marketing)

    Salaries

    Posted range

    $87K/yr – $110K/yr

    Taken straight from the job posting.

    See all Experience Columbia SC salaries

    Marketing Team

    Marketing Team Size
    8 (31% of company)

    Traffic Signals

    Monthly Visitors
    78.3K
    Monthly Google Ads Budget
    $490
    Traffic Source Mix
    Search
    65.5%
    Direct
    29.2%
    Referral
    3.4%
    Social
    1%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~26

    Recent News

    Experience Columbia SC logo

    Vice President of the Convention & Visitors Bureau

    Experience Columbia SC · Columbia, SC · Hybrid