Vice President, Content Strategy & Thought Leadership

Falls Church, VA (Hybrid)

$175K/yr – $225K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own enterprise content strategy and thought leadership, aligning executive messaging with organizational priorities across digital, social, video, print, media, and events.

  • Own enterprise content strategy and thought leadership across channels
  • Drive audience growth, engagement, SEO, and overall digital performance through integrated campaigns
  • Lead adoption of AI tools, modern content workflows, and cross-functional collaboration to align with executive priorities

Job Description

Own enterprise content strategy and thought leadership, aligning executive messaging with organizational priorities across digital, social, video, print, media, and events.

  • Develop and execute an enterprise-wide content and thought leadership strategy
  • Develop and execute an enterprise-wide industry image campaign
  • Oversee integrated content across digital, social, video, print, media, and events
  • Drive audience growth, engagement, SEO, and digital performance
  • Implement omnichannel content planning and amplification strategies
  • Lead adoption of AI tools for content creation, personalization, and analytics
  • Modernize content workflows, systems, and audience engagement
  • Shape public narrative and lead communications during complex or high-profile issues
  • Shape industry image in public opinion
  • Collaborate cross-functionally to align consent strategy and thought leadership with organizational priorities
Community Associations Institute logo

Community Associations Institute

Top 50 Best Nonprofits to Work ForCommunity Associations Institute (CAI) is an international organization with more than 45,000 members, dedicated to fostering vibrant, competent, harmonious community associations. For more than 50 years, CAI has been the leader in providing education and resources to the volunteer homeowners who govern community associations and the professionals who support them. Our members include community association volunteer leaders, professional managers, community management firms and other professionals and companies that provide products and services to associations.

Founded in 1973
Falls Church, Virginia, USA
182 employees (24 in marketing)