Responsibilities

• Pipeline creation by aligning content to buyer questions and persona’s; the leader enables demand generation programs that attract and engage qualified prospects, fueling tops of funnel pipeline
• Conversation improvement through value propositions, ROI focused messaging and proof-based content
• Ongoing measurement of engagement, pipeline influence, and conversion allows continuous refinement of content to maximize revenue contribution over time
• Global content creation and budget including any technology to support content creation
• Building, creating, implementing and designing operational plans
• Leading change related to content framework and enterprise content strategy;

Requirements

• Bachelor’s degree, or equivalent related work or military experience
• 10-15 years in Fortune 500 company B2B, journalism background with B2B experience
• Deep knowledge in buyer intent technology
• Content Management/Strategy required
• 3PL Logistics, Warehouse Automation, WMS and appetite/aptitude for AI
• 20-30% inclusive of global

Preferred

• MBA or Post Graduate Degree
• Content Marketing Certifications

Benefits

• We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and more.