Responsibilities

• Define and lead the end‑to‑end consumer marketing strategy for North America across retail, wholesale, and marketplace channels, directly contributing to revenue growth, market share expansion, and brand equity.
• Translate global brand vision into a regionally differentiated, commercially impactful strategy across all consumer touchpoints.
• Operate as a key member of the North America leadership team, shaping business strategy through a marketing‑led, consumer‑first lens.
• Build and lead a high‑performing, multi‑disciplinary marketing organization, fostering accountability, innovation, and a performance culture.
• Partner cross‑functionally (Retail, Wholesale, Digital, Merchandising, Finance) to unlock growth opportunities and drive integrated execution.
• Own the full North America marketing investment strategy, dynamically allocating spend across the funnel to maximize commercial impact and long-term brand value.
• Establish rigorous frameworks for budget allocation, performance tracking, and ROI optimization.
• Lead forecasting and investment governance in partnership with Finance, ensuring disciplined, data-driven decision making.
• Own end‑to‑end demand generation across acquisition, conversion, and retention, with clear accountability for traffic, revenue, and customer growth.
• Drive high-impact performance marketing strategies across all channels, continuously optimizing efficiency and scale.

Requirements

• Bachelor’s degree required
• 15+ years of progressive consumer marketing experience
• Experience owning multimillion‑dollar budgets
• Experience within retail, luxury, fashion, beauty, consumer goods, or other relevant consumer-facing industries required.
• Deep fluency in marketing, clienteling, and social commerce
• Strong analytical expertise
• Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion.
• Hands-on experience in designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate and retargeting.

Preferred

• Knowledge of most current digital technologies, trends, and tools
• Ability to think strategically, drive results, build a high-performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
• Strong leaderships skills with the ability to manage, engage, mentor and retain team
• Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
• MBA or Master’s Degree

Benefits

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal Mobility Across Brands
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits