Vice President, Consumer Brands

Atlanta, GA (On-site)

$121K/yr – $194K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own high-stakes consumer PR for luxury/auto/travel with cross‑agency leadership and culture‑first storytelling; shape strategy, manage multi‑stakeholder programs, and drive real‑time optimization using data.

  • Strategic counsel and executive visibility programs that link brand equity to culture
  • Cross‑agency leadership and multi‑market campaigns spanning earned, social, and creator ecosystems
  • Data‑driven optimization and real‑time course correction to hit transformation‑era goals

Job Description

Responsibilities

  • Be a strategic client counselor who will help shape strategy and elevate brand reputation and drive measurable impact
  • Lead large-scale earned activations from ideation through execution, delivering with excellence on time and on budget
  • Bring rigor and structure to media strategy — championing high-impact, intentional storytelling over volume-based PR
  • Build and lead integrated brand narratives and executive visibility platforms, particularly critical for transformation-stage accounts
  • Develop and present out-of-the-box ideas that connect brand equity to culture; create innovative programs that help clients achieve measurable goals
  • Assist senior leadership in managing interagency teams, including Creative and Media agency partners
  • Maintain a deep understanding of client businesses, priorities, competitive landscape, and challenges
  • Build rapport and credibility with clients based on trust and expert counsel; act as a true senior advisor who shapes strategy and challenges thinking
  • Demonstrate strong analytical skills and use data to track performance, optimize in real time, and inform future planning
  • Manage, coach, and motivate a team of 4–6, leading account operations, finances, and organic growth plans to meet or exceed revenue goals

Requirements

  • 8+ years of experience in consumer PR or marketing communications, with a B.A. in Public Relations, Communications, or a related discipline
  • Strong category fluency in automotive, travel and/or luxury preferred
  • Experience leading large, multi-stakeholder accounts with multiple moving parts and cross-functional teams
  • Confidence in modern media — from traditional earned to social, creator ecosystems, and emerging platforms
  • Prior experience managing earned influencer and integrated media campaigns
  • Experience advising senior client executives through complex issues and high-stakes communications moments
  • A bias for culture-first thinking and the instincts to know when a brand moment is ready to move
  • Excellent verbal and written communication skills, including the ability to develop compelling new business presentations
  • Strong time management, leadership, team-building, and mentoring skills

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
MSL (Global) logo

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009
Paris, Île-de-France, FRA
3.2K employees (505 in marketing)

Traffic Signals

Monthly Visitors
28.9K
Traffic Source Mix
Search
46.1%
Direct
40.5%
Referral
8.5%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
386 (12% of company)
Median Career Experience
19.5 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
12

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