Vice President, Communications — Instagram, Threads, & Edits

Responsibilities

• Lead, develop, and uplevel a world-class global communications team across Instagram, Threads and Edits.
• Own the IG messaging and narrative and find innovative formats and channels to drive it forward.
• Own executive communications for the Head of Instagram and the IG, Threads and Edits leadership teams.
• Work as a peer to marketing and partnerships — contributing and shaping the work, not just aligning with it.
• Build and open relationships for Instagram leadership across media, creators, culture, entertainment, fashion, sports, and music.
• Drive owned, earned media, creator and social strategy globally.
• Set the Threads comms strategy with the Threads comms lead, positioning it as the home of real-time public conversation.
• Partner with legal, policy, product, and marketing on launches, issue response, and high-stakes moments.

Requirements

• 15+ years of communications leadership experience and experience working with founders/CEOs/C-suite
• Deep consumer technology and product communications experience, ideally in consumer social, creator platforms, or culture-forward brands
• Demonstrated range beyond comms: has contributed substantively to marketing, brand, or partnerships work
• Track record of building, leading, and upleveling high-performing teams
• Strong judgment and ability to navigate complex, high-stakes communications challenges — teen safety, content moderation, regulatory scrutiny, etc
• An existing network that is immediately additive at the principal level

Preferred

• Creative background — agency, brand, entertainment, or editorial
• Experience launching or scaling a product in a competitive category
• Global experience, including high-growth markets