Responsibilities

• Strategic Leadership & Client Counsel: - Lead and manage strategic programs to ensure the team delivers exceptional client service and impactful results. - Act as a trusted advisor to clients, providing proactive counsel (both written and verbal) and adapting communication styles to various audiences, including executives.
• Integrated Campaign Management: - Oversee the integration of all account work across earned media, influencer relations, social media, and traditional media platforms. - Develop and implement innovative social brand strategies that align with overarching marketing objectives. - Collaborate with internal and external teams to execute seamless, multi-channel media campaigns and ensure alignment with client strategies. - Monitor industry trends and emerging technologies to enhance client offerings and deliver cutting-edge solutions.
• Performance Measurement & Analytics: - Define key performance indicators (KPIs) and implement measurement and reporting methods to assess the success of campaigns and initiatives. - Collect, analyze, and present data on media and social campaign performance to clients and internal stakeholders.
• Team Leadership & Development: - Provide leadership to team members, fostering a culture of excellence, collaboration, and continuous improvement. - Mentor and coach team members, helping to develop their skills, expertise, and career growth. - Manage team resources effectively, ensuring alignment with client budgets, timelines, and deliverables. - Promote accountability and oversee billability and client profitability.

Requirements

• 9+ years of experience in a related field
• Experience integrating large, multi-faceted account teams
• Experience building and overseeing large-scale product launches
• Proven ability to lead an integrated team and drive the development of integrated big ideas/business solutions
• Ability to identify and drive opportunities
• Proven client thought-partner and collaborator
• Established leader who has grown talent through mentoring, providing constructive feedback, and inspiring best work with staff in local and remote offices
• Strong business acumen and ability to drive business growth