Vice President of Brand Strategy at VONA Fine Jewelry | USA

VONA Fine Jewelry

Vice President of Brand Strategy

USA (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead the brand strategy and cross-functional alignment to define positioning, drive product-line synergies, and ensure consistent messaging.

Must-have: 2+ years in branding/strategy with strong market insight.
Standout: Cross-functional collaboration with marketing, product, and sales to implement strategy.

Job Description

Responsibilities

Formulate the brand's medium- and long-term strategy and development direction.
Clarify brand positioning and target customer groups.
Conduct market and competitive analysis, and optimize brand strategy.
Plan brand architecture and product line synergy.
Guide brand communication and marketing direction.
Ensure brand consistency across all channels (online/offline).
Collaborate with marketing, product, and sales teams to promote strategy implementation.
Track brand performance and continuously optimize.

Requirements

2 years of experience in branding, marketing, or strategy-related fields.
Possess brand building and strategic planning capabilities.
Excellent market insight and analytical skills.
Strong cross-departmental communication and coordination skills.
Prior experience in successful brand building is preferred.

VONA Fine Jewelry

VONA Fine Jewelry is a Milan-based jewelry house rooted in Antwerp’s diamond heritage. Founded by gemologist Duygu Dagdemir, VONA specializes in fine jewelry crafted with lab-grown diamonds and 18k gold.Our mission is to redefine modern luxury by making lab-grown diamonds a household name in Europe. Every piece is consciously designed to embody love, empowerment, and connection, while honoring both craftsmanship and sustainability.We offer:Bespoke Creations: Custom engagement rings, anniversary pieces, and personal commissions guided by our gemological expertise.Fine Jewelry Collections: Ready-to-wear designs inspired by meaningful moments and crafted in Milan & Antwerp. Advisory Services: Personal styling consultations and custom jewelry advisory sessions to help clients bring their vision to life.At VONA, jewelry is more than adornment. It’s a way to celebrate milestones, carry memories, and express individuality. Our tagline, “Mine the Day, Not the Earth,” reflects our philosophy: to create brilliance without compromise, preserving the planet while empowering people to shine.From Milan to Antwerp, we combine Italian design sensibility with technical precision, ensuring every VONA piece is timeless, modern, and consciously made.🌍 Discover more at: https://vonaofficial.com/📍 Milan & Antwerp

Founded in 2024

Milan, Lombardy, ITA

2 employees (1 in marketing)

vonaofficial.com